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The Volvo 480 from 1986-1995

Sales continued to improve, having passed 200,000 in 1982, the 300,000 mark was broken just five years later in 1987. Volvo had 27.0% share of the market in 1985, but it had dropped to 21.7% for both 1988 and 1989. Saab fared worse, with 14.3% in 1980 but only 8.4% in 1989 and in the process losing over 40% of its share. Ford took 2nd spot by default as it lost quite a lot of percentage as well.

Japanese brands started to gain in this period after stalling in the early 80's. In fact most smaller brands gained ground on the biggest five makes. Things looked good, but there was trouble ahead. The economy had overheated in the mid to late 80's and 1989 saw the beginning of a strong decline in car sales.


Brand19851986198719881989

Volvo71,13564,63072,49274,62666,576

Ford28,57129,94434,29935,92128,629

Saab27,35229,59030,20227,08325,800

Opel26,77024,31731,07728,94024,775

VW20,12320,14623,38126,20521,596

Toyota12,30518,08022,77926,05720,856

Mazda12,01812,70713,87919,90915,852

Audi11,41710,90014,31916,10315,762

Nissan8,36315,01918,05920,34915,493

Mitsubishi2,4852,3463,6168,33911,554

Peugeot3,8734,5036,63710,14810,688

Mercedes10,2717,9067,94910,0918,914

BMW4,4294,5035,7396,2787,053

Renault2,6833,4845,0724,9845,128

Fiat3,9184,6875,7776,2555,120

Citroën3,1012,9994,3554,8375,032

Honda3,5183,9974,1065,8194,989

Suzuki6111,1232,4283,7693,107

Subaru1,5521,4971,7721,7662,243

Alfa Romeo1,1481,2431,3021,1881,890

Daihatsu1,4981,5861,7061,2981,532

Lada/VAZ1,5861,7892,6451,7901,170

GM US30622726621,049

Chrysler
79239901

Isuzu
15139518603

Porsche455461429267275

Jaguar3534110190205

Lancia3,2742,1691,16510962

Skoda33217098444

Others180156137179246

Total263,033270,070315,950343,963307,104
Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1965-69, 1970-74,
1975-79, 1980-84, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.
The Saab 9000 from 1984-1998

Sweden Car Sales By Brand : 1985-89

The Volvo 480 from 1986-1995

Sales continued to improve, having passed 200,000 in 1982, the 300,000 mark was broken just five years later in 1987. Volvo had 27.0% share of the market in 1985, but it had dropped to 21.7% for both 1988 and 1989. Saab fared worse, with 14.3% in 1980 but only 8.4% in 1989 and in the process losing over 40% of its share. Ford took 2nd spot by default as it lost quite a lot of percentage as well.

Japanese brands started to gain in this period after stalling in the early 80's. In fact most smaller brands gained ground on the biggest five makes. Things looked good, but there was trouble ahead. The economy had overheated in the mid to late 80's and 1989 saw the beginning of a strong decline in car sales.


Brand19851986198719881989

Volvo71,13564,63072,49274,62666,576

Ford28,57129,94434,29935,92128,629

Saab27,35229,59030,20227,08325,800

Opel26,77024,31731,07728,94024,775

VW20,12320,14623,38126,20521,596

Toyota12,30518,08022,77926,05720,856

Mazda12,01812,70713,87919,90915,852

Audi11,41710,90014,31916,10315,762

Nissan8,36315,01918,05920,34915,493

Mitsubishi2,4852,3463,6168,33911,554

Peugeot3,8734,5036,63710,14810,688

Mercedes10,2717,9067,94910,0918,914

BMW4,4294,5035,7396,2787,053

Renault2,6833,4845,0724,9845,128

Fiat3,9184,6875,7776,2555,120

Citroën3,1012,9994,3554,8375,032

Honda3,5183,9974,1065,8194,989

Suzuki6111,1232,4283,7693,107

Subaru1,5521,4971,7721,7662,243

Alfa Romeo1,1481,2431,3021,1881,890

Daihatsu1,4981,5861,7061,2981,532

Lada/VAZ1,5861,7892,6451,7901,170

GM US30622726621,049

Chrysler
79239901

Isuzu
15139518603

Porsche455461429267275

Jaguar3534110190205

Lancia3,2742,1691,16510962

Skoda33217098444

Others180156137179246

Total263,033270,070315,950343,963307,104
Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1965-69, 1970-74,
1975-79, 1980-84, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.
The Saab 9000 from 1984-1998
Nation - Sweden

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