Sweden Top 4 Brands : 1960-69

The Volvo 145 with the company's squared off styling...

The 1960's saw sales grow strongly in Sweden as it did across Europe. Sales in 1960 were 160,000 and 255,000 by 1969. A 275,000 peak was made in 1965.

Volvo no longer was fighting for top spot as it had a sizable cushion between it and second. VW was strong for the early part of the decade but fell away toward the end of it. Opel was consistent and Ford couldn't keep a top 4 place because of the emergence of Saab. The latter was clearly second by the end of the 60's.

...while Saab went for an aerodynamic look with its 96 model

Sales figures are in thousands, with a decimal place due to not too large unit sales. Next to sales is market share, and the extreme right % figure shows the total market share for the top 4. Thanks to BilSweden for the data.

Yr	1st	Sales	%	2nd	Sales	%	3rd	Sales	%	4th	Sales	%	%
1960	Vol	40.2	25	VW	30.8	19	OpV	26.6	17	Ford	16.4	10	71
1961	Vol	45.3	25	VW	34.9	19	OpV	26.9	15	Saab	13.7	9	71
1962	Vol	49.0	25	VW	37.0	19	OpV	27.2	14	Saab	20.6	11	70
1963	Vol	53.7	23	VW	42.7	18	OpV	35.7	15	Ford	28.7	12	70
1964	Vol	58.4	23	VW	45.9	18	OpV	42.2	16	Ford	33.0	13	70
1965	Vol	59.2	22	VW	47.3	17	OpV	47.2	17	Ford	40.0	15	70
1966	Vol	51.2	25	VW	36.3	17	OpV	31.7	15	Ford	23.5	11	69
1967	Vol	45.3	26	OpV	24.5	14	Saab	24.3	14	VW	22.8	13	66
1968	Vol	55.4	26	Saab	30.7	14	OpV	30.1	14	VW	24.6	12	66
1969	Vol	59.1	26	Saab	35.0	16	OpV	29.2	13	VW	25.3	11	66

For others in the series, please click on the years: 2000-13, 1990-99, 1980-89,
1970-79, and 1950-59.