Volvo Global Sales By Model : 2014

Volvo had a 9% increase in 2014, with gains in Western Europe and China. Owner Chinese car maker Geely is pushing sales in it's home nation and we can expect more to come with that. Having 52% of sales in Western Europe (up 1% of total share) shows there is a need for a broader spread. Too much dependency in one region leaves a company exposed when a downturn occurs there. China went from just over 14% of Volvo's global sales to nearly 17.5%, North America also from 14% but down to 12% and the rest from 20.3% to 18.2%. So mixed results in spreading the brand.

Region	2014	2013	+/-
West Euro	243,514	218,567	11.4%
China	81,221	61,146	32.8%
USA	56,371	61,233	-7.9%
Other	84,760	86,894	-2.5%
Total	465,866	427,840	8.9%

Now on to models. The XC60 took its total share of sales to 29.4%, with a 20.2% increase. Meanwhile the XC90 was down a quarter, but a new model has just arrived and that will affect sales positively in 2015. The C70 convertible is winding up without replacement as too the unpopular and unloved C30.

10	11	12	13	14	Model	2014	%	Lyr
2	2	2	2	1	XC60	136,993	29.4%	20.2%
7	1	1	1	2	S/V60	129,600	27.8%	11.4%
					V60	61,977		13.4%
					S60	44,255		-28.1%
					S60L	23,368		n/a
1	3	3	3	3	S/V/CC 40/50	110,899	23.8%	10.6%
					V40	84,771		8.3%
					V40CC	26,093		20.8%
					S40	20		-89.0%
					V50	15		-93.3%
3	4	4	4	4	V/XC70	56,887	12.2%	12.5%
					V70	27,795		6.4%
					XC70	29,092		19.1%
4	5	5	5	5	XC90	17,869	3.8%	-24.9%
6	7	7	6	6	S80	12,489	2.7%	8.8%
					S80	7,668		-3.6%
					S80L	4,821		36.5%
8	8	8	7	7	C70	959	0.2%	-83.3%
5	6	6	8	8	C30	170	0.0%	-97.0%
					Total	465,866		8.9%

Data source: Volvo Cars.