Land Rover Sales By Model & Region : 2014

"Thankfully there is a decent road here now, honey"

With new models flowing freely for LR, sales fir the past few years have been frenetic. A year without too much happening meant 'only' a 9% increase. The big Range Rover and RR Sports models led the way, being the newer of the models. With the Freelander in the process of being replaced by the new Discovery Sport, sales are slightly but not as much as I thought. Things will pick up again in 2015 with the new model, part of a new Discovery family.

	2014	Share	2013	Share	+/-
Evoque	125,364	33%	124,292	36%	1%
RR Sport	82,440	21%	58,234	17%	42%
Freelander	56,705	15%	57,691	16%	-2%
Range Rover	53,738	14%	45,077	13%	19%
Discovery	45,080	12%	45,898	13%	-2%
Defender	17,781	5%	17,146	5%	4%
Total	381,108		348,338		9%

	2014	Share	2013	Share	+/-
Europe	140,304	37%	133,304	38%	5%
Asia/Pacific	120,050	31%	94,523	27%	27%
Rest World	63,026	17%	65,365	19%	-4%
Nth America	57,748	15%	55,146	16%	5%
Total	381,108		348,338		9%

Data source: Tata.

Regionally, Asia/Pacific was very strong for growth but it wasn't just China. The whole region was involved. Europe remains the biggest region but with production of the Evoque having recently commenced in China, that could soon change.