Land Rover Sales By Model & Region : 2016

LR sales didn't grow like its siblings (Jaguar) but the numbers were good all the same. The plus was the full year of Discovery Sport sales but the negatives were the end of the Defender and later in 2016 the run out of the Discovery (LR4).

Some facts for the models:

The Discovery Sport sales were up 76% for the year.

The RR Sport deliveries were up 17% in December.

The Discovery (LR4) sales were down 3% for the year but dropped 48% in December with it in run out mode.

Model	2016	Share	2015	Share	+/-
Disc Sport	122,460	28%	69,501	17%	76%
Evoque	112,486	26%	108,620	27%	4%
RR Sport	87,758	20%	87,319	22%	1%
Range Rover	55,728	13%	60,226	15%	-7%
Discovery	49,428	11%	51,008	13%	-3%
Defender	6,708	2%	23,127	6%	-71%
Freelander	14	0%	3,278	1%	-99%
Total	434,582		403,079		8%

Regional facts:

China was the only region that grew in December.

Europe (including the UK) remains the largest region for LR with just over 40% of the total.

Region	2016	Share	2015	Share	+/-
Europe	186,378	43%	170,037	42%	10%
China	94,969	22%	80,484	20%	18%
Nth America	83,001	19%	78,302	19%	6%
Rest World	70,234	16%	74,256	18%	-5%
Total	434,582		403,079		8%

Data source: Tata.

Summary: With no new models for 2016, LR was never going to grow like it had done in recent years. However, it still managed an 8% increase. I would expect sales to be lower in 2017 until the new Discovery arrives.