These three cars do battle to be the largest selling premium brand. As to why it is so important to hold that title I am not sure. It seems to be a very German thing, the competitiveness of it all. Does it matter to a potential buyer which one sells more cars? Now on to my assessment, based on observation as I am not a motoring journalist whisked off to exotic locations to test them on amazing roads. In that case, I have no one to impress lest my air ticket goes missing in the mail next time there is another car test.
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| Zzzzzzz. |
Audi:
Plus: Saves costs by basing its cars on other lesser VW offerings, therefore a big profit marque for VW. Nice interiors and an impressive badge to many.
Minus: Based on lesser VW brands, so that has to count negatively in quality. Has less pedigree and designs make each model look much the same.
Conclusion: Unless Audi offer me a loan car that in some way enlightens me as to the merit of this make over the other two here, I cannot see a case for buying one.
Mercedes Benz:
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| Whoever was responsible...sack him. Now. |
Minus: They are somewhat dull too. They go from ordinary to sometimes quite ugly.
Summary: Not a bad choice but lack something to make your heart race. Too much engineering and not enough passion.
BMW:
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| BMWs have got something the others lack. |
Minus: Not as bad looking but not great either. Some models are ugly and pointless though, the X6 springs to mind.
Summary: Quite easily the choice here for the driver. They simply do what they do better than the other two for my taste. They show more imagination, exactly what Audi and Merc are starved of.
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