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| The Peugeot 3008 |
Some car makers have a simple way of doing business and handling model replacements. Then there is PSA. Nothing is simple about following how models are replaced and named. I have tries to rationalise the many models being made by Peugeot but it is complicated. I will start with a run down of what I found:
The 206 was replaced by the 207, which in turn has been replaced by the 208... except they haven't. They are all still made, which which is a very French way of doing things. The 405 started life in 1987 and is still made in Iran. I have grouped it with the 407, its modern day counterpart.
The 4007 (Mitsubishi Outlander) is now replaced by the 4008 (Mitsubishi ASX). Different sizes I know, but it is considered by Peugeot as a replacement model. The Ion is a Mitsubishi i-Miev electric car made for Peugeot.
Below are sales for 2011 and 2012, courtesy of PSA. Yellow means minus and blue plus sales:
| Model | 2012 | 2011 | +/- % | |
| 206/07/08 | 568,643 | 742,334 | -23% | |
| 307/08 | 287,248 | 275,497 | 4% | |
| 508 | 121,662 | 124,150 | -2% | |
| 405/407 | 110,698 | 273,156 | -59% | |
| 3008 | 108,263 | 134,951 | -20% | |
| 408 | 79,954 | 74,603 | 7% | |
| 107 | 76,354 | 92,093 | -17% | |
| 807/5008 | 56,963 | 78,659 | -28% | |
| 4007/08 | 11,994 | 7,387 | 62% | |
| RCZ | 11,118 | 18,828 | -41% | |
| 301 | 4,813 | n/a | ||
| Ion | 2,905 | 2,392 | 21% | |
| Total | 1,440,615 | 1,824,050 | -21% |
A 21% decrease is a reflection of European and French sales. Too much reliance on one region comes unstuck if that area declines. Even so, it is losing market share in Europe too. A once proud and successful brand struggles in the modern day arena. Greater co-operation with other car makers, along with tough business (not political) decisions need to be made. Sounds similar to Citroen.
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| The popular Peugeot 208 |
Data source: Thank to PSA.
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