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| The Jaguar XJ AWD seen in it's natural habitat |
The year for these sales figures is based on April to March. Therefore, Q1 is April to June 2012, Q2 July to September 2012 etc. Below we can see that Jaguar had a great Jan - Mar 2013 with a 31% increase. The new XF Sports Brake and AWD models must have been the reason for that.
| Model | Q1 13 | Q2 13 | Q3 13 | Q4 13 | FY 13 | |
| XF | 8,236 | 8,352 | 8,118 | 13,928 | 38,634 | |
| XJ | 4,462 | 3,382 | 2,965 | 5,191 | 16,000 | |
| XK | 940 | 1,064 | 897 | 979 | 3,880 | |
| F Type | - | - | - | 112 | 112 | |
| Total | 13,638 | 12,798 | 11,980 | 20,210 | 58,626 | |
| Difference | 8.6% | -3.3% | -7.9% | 31.0% | 8.1% | |
| Model | Q1 12 | Q2 12 | Q3 12 | Q4 12 | FY 12 | |
| XF | 6,732 | 8,350 | 8,397 | 9,987 | 33,466 | |
| XJ | 4,367 | 3,636 | 3,606 | 4,179 | 15,788 | |
| XK | 1,454 | 1,247 | 1,003 | 1,265 | 4,969 | |
| Others | 4 | - | - | - | 4 | |
| Total | 12,557 | 13,233 | 13,006 | 15,431 | 54,227 |
Looking forward, the 2014 year is promising. Continued success for the XF and XJ seems assured, while the new F-Type will add some sales too. The 'F' is a specialist model though so numbers will be not that great. Apparently, Jaguar only has the ability to make 15,000 F-Type and XK cars per annum. So that looks like only 12,000 F-Types each year. Order books are already swelling, so if you want one, as soon as possible would be a good time to act.
It's good that JLR is open with sales data, which is both good for investor confidence and PR generally.
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| The XF Sport Brake |
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