Volvo Car World Sales By Model : 2013

V40 - 2nd most popular model

When you look at worldwide Volvo sales by nation, it quickly becomes apparent that China will play an important part of future growth. Other car makers have already done so, but Volvo was a bit slow getting going there. A Chinese owner obviously helps in that.

As seen below, the Chinese market was the difference between a slight increase and more sizable decrease in sales for 2013. The other nations dropped 23%, while Russia was off 26%.

	Nation	2013	Share	2012	Share	+/-
1	USA	61,233	14.3%	68,079	16.1%	-10%
2	China	61,146	14.3%	14,989	3.6%	308%
3	Sweden	52,260	12.2%	51,832	12.3%	1%
4	UK	32,678	7.6%	31,743	7.5%	3%
5	Germany	26,680	6.2%	32,070	7.6%	-17%
6	Nederland	23,006	5.4%	16,338	3.9%	41%
7	Japan	16,897	3.9%	13,848	3.3%	22%
8	Belgium	16,670	3.9%	16,338	3.9%	2%
9	Russia	15,017	3.5%	20,364	4.8%	-26%
10	Italy	13,708	3.2%	14,855	3.5%	-8%
	Others	108,545	25.4%	141,495	33.5%	-23%
	Total	427,840		421,951		1%

Breaking it down into models, the 40/50 range was the only real bright spot, and it was very bright.

Model	Variants	2013	Share	2012	Share	+/-
C30	Hatch	5,628	1.3%	19,256	4.6%	-71%
S/V/CC 40/50	Sed/SW/Hch	100,315	23.4%	65,046	15.4%	54%
S/V60	Sed/SW	116,312	27.2%	117,783	27.9%	-1%
C/V 70	SW/Coupe	31,891	7.5%	39,551	9.4%	-19%
S80	Sedan	11,482	2.7%	17,243	4.1%	-33%
XC 60	Allroad	114,010	26.6%	106,203	25.2%	7%
XC 70	Allroad	24,418	5.7%	25,579	6.1%	-5%
XC 90	Allroad	23,784	5.6%	31,290	7.4%	-24%

Summary: Surely Volvo will benefit greatly in China in 2014, but it needs to be broadening its sales also. It risks relying too much on one market if trends continue, and the Chinese could impose restrictions on cars as they congest their cities. They know this, and will be doing what they can to widen out.

Data source: Volvo.

XC60 - The top selling model in the range