Austria Car Sales - Brand / 2016

By Daljit Kalsi Tuesday, 18 April 2017

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Austria had its second year of growth in car sales, for 2016  a healthy 6.8%. It was one of the best years ever!

VW was largely unscathed by the issues it has faced recently with a tiny loss of market share, 0.1% if you must know. That was less than the two nearest brands, Opel and Škoda. Audi was immune to any negativity it seems with a 15% improvement.

Jaguar and Infiniti had huge gains, due to new new models that have been added to each range. Maserati and Bentley too did well, but not to the same degree.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

	12	13	14	15	16	Brand	2016	%	+/-
	1	1	1	1	1	VW	56,674	17.2%	6%
	6	6	2	2	2	Opel	22,595	6.8%	3%
	2	3	3	3	3	Škoda	20,987	6.4%	0%
	4	5	6	6	4	Audi	19,689	6.0%	15%
	3	4	5	5	5	Ford	19,324	5.8%	12%
	8	8	8	7	6	BMW	19,280	5.8%	16%
	7	7	7	8	7	Renault	19,111	5.8%	16%
	5	2	4	4	8	Hyundai	16,787	5.1%	-20%
	14	10	10	10	9	Mercedes	15,986	4.8%	21%
	9	9	9	9	10	Seat	15,319	4.6%	15%
	12	11	12	11	11	Fiat	14,206	4.3%	20%
	10	12	11	12	12	Peugeot	10,076	3.0%	-2%
	16	13	13	13	13	Mazda	10,049	3.0%	-1%
	11	14	14	14	14	Kia	9,432	2.9%	9%
	18	18	15	16	15	Dacia	7,928	2.4%	10%
	15	15	18	15	16	Nissan	7,277	2.2%	0%
	13	17	16	17	17	Citroën	7,246	2.2%	2%
	19	19	19	19	18	Suzuki	6,276	1.9%	15%
	17	16	17	18	19	Toyota	6,166	1.9%	-2%
	22	22	21	21	20	Volvo	3,670	1.1%	1%
	21	21	20	20	21	Mitsubishi	3,477	1.1%	-6%
	30	31	25	22	22	Chrysler	3,100	0.9%	9%
	25	25	22	23	23	MINI	2,841	0.9%	14%
	24	23	24	24	24	Honda	2,439	0.7%	34%
	26	24	23	25	25	Land Rover	2,070	0.6%	20%
	23	26	27	27	26	Alfa Romeo	1,970	0.6%	36%
	31	27	26	26	27	smart	1,506	0.5%	-5%
	29	28	29	28	28	Porsche	1,254	0.4%	-2%
	32	32	34	32	29	Jaguar	965	0.3%	137%
	50	35	35	30	30	Tesla	718	0.2%	46%
	27	30	30	29	31	Subaru	481	0.1%	-32%
	-	-	32	31	32	DS	467	0.1%	8%
	33	33	33	33	33	Lexus	449	0.1%	42%
	47	37	36	36	34	Maserati	133	0.0%	71%
	37	42	39	35	35	Lada	111	0.0%	41%
	44	40	40	38	36	Ssangyong	108	0.0%	77%
	35	36	37	39	37	Bentley	63	0.0%	54%
	38	38	46	43	37	Infiniti	63	0.0%	385%
	36	34	38	40	39	Ferrari	33	0.0%	83%
	45	44	43	37	40	GM	24	0.0%	-63%
	43	46	41	41	41	Lamborghini	15	0.0%	-6%
	42	39	42	44	42	Aston Mart	11	0.0%	22%
	39	43	51	41	43	KTM	8	0.0%	-50%
	46	45	49	44	44	Morgan	6	0.0%	-33%
	51	47	47	47	45	Lotus	5	0.0%	25%
	53	-	53	48	45	Caterham	5	0.0%	67%
						Other	39	0.0%
						Total	330,439		7%

Data source: Statistik Austria.
Text source: RayCee.