Estonia Car Sales - Brand / 2016

By Daljit Kalsi Monday, 17 April 2017

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A series of increases in registrations now has sales here close to record numbers. Certainly the 23,000 cars finding homes in 2016 is along way from the dark days of 2010 when just 8,000 cars sold. Totoyta became the best selling brand in 2004 and has been top dog ever since, except for one slip up in 2011. Škoda has been shadowing the Big T but has been unable to break the stranglehold. Nissan and Hyundai had very poor sales performances, while Jaguar / Land Rover did exceptionally well.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

	12	13	14	15	16	Brand	2016	%	+/-
	1	1	1	1	1	Toyota	3,237	14.0%	18%
	2	2	2	2	2	Škoda	2,494	10.8%	20%
	9	5	4	3	3	Renault	1,972	8.5%	13%
	3	3	3	5	4	VW	1,899	8.2%	12%
	6	4	5	6	5	Honda	1,544	6.7%	4%
	7	8	8	7	6	Kia	1,228	5.3%	16%
	5	6	6	4	7	Nissan	1,128	4.9%	-34%
	8	9	9	8	8	Subaru	1,031	4.5%	16%
	4	7	7	10	9	Peugeot	958	4.2%	14%
	15	13	10	9	10	Dacia	935	4.1%	10%
	14	14	14	11	11	Opel	886	3.8%	7%
	13	11	11	13	12	Citroën	664	2.9%	6%
	11	12	12	14	13	Ford	600	2.6%	-1%
	10	10	13	12	14	Hyundai	501	2.2%	-31%
	18	19	16	15	15	Audi	488	2.1%	21%
	21	18	15	17	16	Mazda	445	1.9%	41%
	22	16	18	20	17	Mercedes	385	1.7%	37%
	27	27	27	21	18	Land Rover	380	1.6%	93%
	19	20	17	16	19	BMW	371	1.6%	12%
	17	17	20	19	20	Volvo	351	1.5%	24%
	12	22	22	24	21	Mitsubishi	233	1.0%	32%
	23	23	19	18	22	Suzuki	214	0.9%	-25%
	25	25	26	25	23	Lexus	194	0.8%	37%
	24	24	21	23	24	Fiat	158	0.7%	-15%
	20	21	24	22	25	Seat	151	0.7%	-21%
	26	26	23	26	26	Chrysler	142	0.6%	5%
	28	28	28	27	27	Porsche	110	0.5%	39%
	-	-	-	33	28	DS	89	0.4%	790%
	30	33	31	30	29	Alfa Romeo	82	0.4%	183%
	29	29	30	28	30	MINI	70	0.3%	17%
	-	-	-	29	31	Ssangyong	53	0.2%	66%
	31	34	35	33	32	Jaguar	24	0.1%	140%
	33	32	34	31	33	GM US	17	0.1%	-15%
	35	-	38	36	34	Maserati	12	0.1%	300%
	-	40	31	35	35	Tesla	11		83%
	32	35	40	38	36	Bentley	7		600%
						Others	14
						Total	23,078		10%

Picture source: Netcarshow.
Data source: Maanteeamet.
Text source: RayCee.