Italy Sales - Brand / Jan-Jun 2016

By Daljit Kalsi Friday 21 April 2017

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With sales up 11.9% for June and YTD 19.1%, things are picking up. It is still a long way from the best of years, but will be the 4th consecutive year of increase. Local hero Fiat managed to squeeze a 2% increase for market share over 2015, and accounts for over one in five sales.

Most of the top 16 lost ground on the market, although they all were able to increase sales due the upturn in volume. Nissan was the only brand in the top 23 to lose more than 10% share. Further down, Honda, Jaguar (again) and Infiniti posted impressive progress. Jaguar for example is up 300% in sales YTD and 107% in market share gain.

	15	16	Brand	2016	%	+/-
	1	1	Fiat	223,029	21.4%	2%		+20% or
	2	2	VW	78,083	7.5%	-1%		more
	3	3	Ford	72,441	7.0%	0%
	4	4	Renault	70,280	6.7%	12%		+1 to +19%
	5	5	Opel	54,305	5.2%	-8%
	6	6	Peugeot	54,194	5.2%	-3%		-9 to 0%
	7	7	Toyota	40,567	3.9%	-6%
	9	8	Lancia	39,224	3.8%	5%		-10% or
	10	9	Audi	36,484	3.5%	1%		less
	11	10	Citroën	35,332	3.4%	-1%
	12	11	Mercedes	35,305	3.4%	0%
	8	12	Nissan	32,756	3.1%	-14%
	13	13	BMW	32,314	3.1%	-2%
	14	14	Hyundai	30,455	2.9%	-3%
	15	15	Dacia	28,582	2.7%	-2%
	16	16	Kia	25,359	2.4%	-2%
	18	17	Jeep/Dodge	22,142	2.1%	12%
	17	18	Alfa Romeo	19,014	1.8%	-6%
	19	19	smart	18,067	1.7%	13%
	20	20	MINI	13,485	1.3%	-7%
	21	21	Suzuki	11,662	1.1%	-6%
	23	22	Land Rover	11,270	1.1%	8%
	24	23	Škoda	10,316	1.0%	2%
	22	24	Volvo	9,404	0.9%	-12%
	25	25	Seat	8,408	0.8%	-15%
	26	26	Mazda	6,132	0.6%	25%
	28	27	Honda	5,109	0.5%	60%
	27	28	Porsche	2,797	0.3%	-15%
	30	29	Mitsubishi	2,471	0.2%	-19%
	29	30	DS	2,440	0.2%	-20%
	34	31	Jaguar	2,257	0.2%	107%
	31	32	Lexus	2,091	0.2%	-4%
	32	33	Subaru	1,808	0.2%	-12%
	33	34	Ssangyong	1,572	0.2%	35%
	37	35	Infiniti	816	0.1%	245%
	35	36	Maserati	790	0.1%	-12%
	36	37	DR Motors	269	0.0%	-8%
	40	38	Ferrari	226	0.0%	37%
	39	39	Mahindra	177	0.0%	-11%
	43	40	Lamborghini	66	0.0%	75%
	42	41	Great Wall	41	0.0%	-17%
	38	42	Chevrolet	23	0.0%	-90%
			Others	291	0.0
			Total	1,041,854		19.1%

Data source: UNRAE.