Land Rover sales were up 18.9% in July, 2016 over the same month in 2015. The driving force behind that was the Discovery Sport which is now the biggest selling model. Its sales were up 69%. The Evoque was +12%, RR Sport +21%, Range Rover +8% and Discovery +19%. The Defender was -90%,understandably. Regionally, Europe was +25%, North America +21%, China +43% and Others -12%.
Year to date, the Discovery Sport is +140%, Evoque +2%, RR Sport +1%, Range Rover -7%, Discovery +7% and Defender -51%. Total sales are up 15%, to 261,000 units.
Combining Jaguar and Land Rover, sales are YTD 336,000. Will 600,000 be reached by year's end? That's hard to say but certainly possible, depending on how many F-Pace models can be made.
| Model | July | Share | YTD | Share | +/- | |
| Disc Sport | 8,392 | 27% | 71,782 | 27% | 140% | |
| Evoque | 8,208 | 26% | 66,939 | 26% | 2% | |
| RR Sport | 6,699 | 21% | 51,522 | 20% | 1% | |
| Range Rover | 3,906 | 12% | 32,446 | 12% | -7% | |
| Discovery | 3,923 | 13% | 32,079 | 12% | 7% | |
| Defender | 158 | 1% | 6,414 | 3% | -51% | |
| Freelander | 2 | 0% | 11 | 0% | n/a | |
| Total | 31,288 | 261,193 | 15% |
Data source: Tata.
Picture source: caradvice.au
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