Spain Car Sales - Brand / 2016

By Daljit Kalsi Monday, 17 April 2017

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Four years of increases - some of them substantial - and sales are looking much better. A 10.8% climb was lower than the past couple of years but still rosy. In 2012, not even 700,000 registrations were achieved so 2016's 1,150,000 is about half way back to the best of times.

I don't know of any other country where the leading brand takes less than 8% of the total sales. Many brands get a generous slice of the pie. Renault was a regular #1 in decades prior to this one so to be back on top must have been satisfying. GM Opel came up the rankings too, both benefitting from VW's inability to make hay in favourable conditions. Ford fared worst out of the top ten brands with a 7% drop. The usual suspects get into the plus 100 club.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

12	13	14	15	16	Brand	2016	%	+/-
4	5	4	3	1	Renault	90,539	7.8%	17%
6	4	3	4	2	Opel	89,403	7.7%	17%
1	1	1	1	3	VW	89,080	7.7%	1%
2	3	5	5	4	Peugeot	83,551	7.2%	9%
3	2	2	2	5	Seat	77,751	6.7%	0%
5	6	6	6	6	Ford	65,987	5.7%	-7%
7	7	7	7	7	Citroën	60,651	5.3%	7%
10	10	9	8	8	Nissan	57,119	5.0%	3%
9	8	8	9	9	Toyota	55,696	4.8%	13%
14	15	13	11	10	Kia	53,420	4.6%	19%
8	9	10	13	11	Audi	51,681	4.5%	17%
11	11	12	12	12	Hyundai	50,916	4.4%	15%
16	16	16	15	13	Fiat	48,872	4.2%	29%
13	14	14	14	14	Mercedes	47,148	4.1%	20%
15	13	11	10	15	Dacia	44,601	3.9%	-1%
12	12	15	16	16	BMW	44,420	3.9%	23%
18	17	17	17	17	Škoda	24,279	2.1%	6%
23	23	18	18	18	Mazda	18,284	1.6%	19%
21	22	20	19	19	Volvo	13,408	1.2%	26%
19	19	19	20	20	MINI	11,293	1.0%	18%
20	20	21	21	21	Land Rover	10,272	0.9%	11%
22	21	22	23	22	Honda	9,484	0.8%	21%
24	25	23	22	23	Mitsubishi	9,370	0.8%	4%
31	32	32	24	24	Chrysler	6,944	0.6%	33%
28	28	29	26	25	smart	6,149	0.5%	24%
26	26	30	28	26	Suzuki	5,804	0.5%	63%
29	29	25	27	27	Lexus	5,602	0.5%	19%
27	24	24	25	28	DS	4,549	0.4%	-10%
32	31	28	29	29	Ssangyong	3,871	0.3%	14%
35	35	35	33	30	Jaguar	3,658	0.3%	110%
25	27	26	30	31	Alfa Romeo	3,190	0.3%	12%
33	33	33	31	32	Porsche	2,232	0.2%	6%
34	34	34	32	33	Subaru	2,025	0.2%	15%
37	37	36	35	34	Infiniti	1,236	0.1%	149%
30	30	31	34	35	Lancia	522		-54%
44	41	38	36	36	Maserati	282		47%
50	45	40	37	37	Mahindra	100		14%
38	40	39	38	38	Ferrari	68		-8%
-	53	44	45	39	Tesla	57		418%
42	42	41	40	40	Bentley	52		13%
46	48	46	43	41	Lamborghini	20		54%
43	43	45	42	42	Aston Martin	16		0%
45	44	43	44	43	GM(Rest of)	15		25%
					Others	28
					Total	1,153,645		11%

Picture source: Netcarshow.
Data source: Aniacam.
Text source: RayCee.