Premium cars are proving popular in many nations. They are often outselling cheaper mainstream brand while at the same time making more profit. More recently the most aggressive attack on this segment have been the BAM marques, BMW, Audi and Mercedes Benz. However other car makers are striking back and the competition is heating up. So a look at sales in this decade would be interesting.
First taking the BAM brands out of the equation, how are things shaping up in Switzerland? From 2010 to 2016, other premium sales were up 37%. Now individually: Infiniti +292%, JLR +173% (LR +165% Jag +193%) Porsche +130% Cadillac +18% Volvo +2% Lexus -4% and Alfa Romeo -61%.
Summary: Infiniti Land Rover and Jaguar grew the most. Volvo remained about equal and Alfa Romeo can hope for better days in the future.
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Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 47%, due to the BAM brands increasing 50%. The 'Others' took 25% in 2010 and 23% in 2016. The BAM marques took 77% of all premium sales in 2016.
Summary: The BAM trio are getting their Germanic support as expected. Mercedes has passed Audi in this time period. The three biggest in 2016 were 1) BMW & Mini, 2) Mercedes 3) Audi.
Data source: Auto Schweiz
Text source: RayCee.
First taking the BAM brands out of the equation, how are things shaping up in Switzerland? From 2010 to 2016, other premium sales were up 37%. Now individually: Infiniti +292%, JLR +173% (LR +165% Jag +193%) Porsche +130% Cadillac +18% Volvo +2% Lexus -4% and Alfa Romeo -61%.
| Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Total | 22,020 | 20,453 | 17,870 | 17,646 | 18,822 | 18,406 | 16,109 |
| Volvo | 7,130 | 7,251 | 6,867 | 7,710 | 8,059 | 8,478 | 6,973 |
| JLR | 5,732 | 4,788 | 4,112 | 4,344 | 4,300 | 2,264 | 2,100 |
| Land Rover | 3,941 | 3,808 | 3,490 | 3,454 | 3,789 | 1,803 | 1,488 |
| Jaguar | 1,791 | 980 | 622 | 890 | 511 | 461 | 612 |
| Porsche | 4,240 | 4,305 | 3,165 | 2,518 | 2,310 | 2,178 | 1,843 |
| Tesla | 1,701 | 1,556 | 496 | 216 | 25 | 51 | 44 |
| Alfa Romeo | 1,509 | 1,249 | 2,104 | 1,989 | 2,818 | 4,106 | 3,901 |
| Lexus | 861 | 943 | 853 | 658 | 1,022 | 1,002 | 898 |
| Infiniti | 619 | 227 | 118 | 83 | 153 | 173 | 158 |
| Cadillac | 228 | 134 | 155 | 128 | 135 | 154 | 192 |
Summary: Infiniti Land Rover and Jaguar grew the most. Volvo remained about equal and Alfa Romeo can hope for better days in the future.
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Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 47%, due to the BAM brands increasing 50%. The 'Others' took 25% in 2010 and 23% in 2016. The BAM marques took 77% of all premium sales in 2016.
| Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Total | 95,491 | 94,526 | 82,810 | 80,727 | 81,104 | 73,090 | 65,087 |
| BMW Group | 30,047 | 28,964 | 25,607 | 25,090 | 23,561 | 22,145 | 19,870 |
| BMW | 24,780 | 24,103 | 21,144 | 20,364 | 18,968 | 17,564 | 16,079 |
| Mini | 5,267 | 4,861 | 4,463 | 4,726 | 4,593 | 4,581 | 3,791 |
| Mercedes | 23,842 | 22,884 | 18,384 | 16,737 | 16,638 | 14,037 | 12,198 |
| Others | 22,020 | 20,453 | 17,870 | 17,646 | 18,822 | 18,406 | 16,109 |
| Audi | 19,582 | 22,225 | 20,949 | 21,254 | 22,083 | 18,502 | 16,910 |
Summary: The BAM trio are getting their Germanic support as expected. Mercedes has passed Audi in this time period. The three biggest in 2016 were 1) BMW & Mini, 2) Mercedes 3) Audi.
Data source: Auto Schweiz
Text source: RayCee.
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