Portugal / Greece Brand Comparison 2014

For each car bought in Greece in 2014, two were obtained in Portugal (or 1 : 2.055 for the pedantic among us and I include myself there). Both are small nations in the south of Europe with similar climates. They have each been through economic hardships recently too. Yet there were some amazing variances. The list below has highlighted in blue brands more preferred in Greece, with green for Portugal.

Suzuki is heavily favoured one way...

Mainstream cars: Suzuki is a popular brand in Greece but hardly exists in Portugal. Hyundai also finds many more buyers in the smaller market. Even the Japanese big guns Toyota and Nissan are more sought after (Nissan by ratio). Does that mean that Asian brands are the better selling brands in Greece? Overall yes. However, taking a look at the green side of the chart shows Honda, Mitsubishi and Mazda. So yes they are stronger in Greece but not totally. The three French brands are all favoured by Portugal while Mazda might as well forget about the Greek market.

Brand	Portugal	Greece	Ratio
Suzuki	25	3,347	0.01
Hyundai	1,101	3,928	0.28
Chrysler	21	47	0.45
Chevrolet	358	714	0.50
Škoda	2,399	3,309	0.72
Toyota	6,567	8,020	0.82
Lancia	480	516	0.93
Nissan	7,403	5,893	1.26
Opel	8,410	6,480	1.30
Fiat	5,995	4,042	1.48
Ford	5,677	3,682	1.54
Kia	2,443	1,233	1.98
VW	13,873	6,906	2.01
Citroën	7,360	3,414	2.16
Honda	1,800	592	3.04
Seat	6,666	2,041	3.27
Mitsubishi	1,604	283	5.67
smart	1,430	246	5.81
Renault	16,319	2,520	6.48
Peugeot	13,177	1,969	6.69
Dacia	3,433	484	7.09
Mazda	1,092	25	43.68

Premium marques: This shows the more expensive cars are bought in Portugal. Greece obviously has economic issues as Portugal isn't a luxury brand hotbed yet it heavily outperforms Greece here.

Brand	Portugal	Greece	Ratio
Alfa Romeo	743	695	1.07
Aston Martin	8	7	1.14
Volvo	2,677	1,832	1.46
MINI	1,550	1,044	1.48
Audi	7,954	2,433	3.27
Mercedes	10,206	2,809	3.63
BMW	10,617	2,529	4.20
Lexus	295	60	4.92
Land Rover	548	28	19.57
Porsche	395	13	30.38
Jaguar	168	2	84.00
Maserati	13
Ferrari	15

Data source: ACAP and SEAA.

...with Mazda the other way