The problem child of the VW stable, SEAT is working hard to justify its existence. A 12% increase in production is a move in the right direction. The León added a sporty and a 4wd option to the range, and passed the Ibiza model in volume for the first time. Those two models provide most of the sales for the brand, and that is something that needs resolving. The quality Exeo model ended in 2013.
| 10 | 11 | 12 | 13 | 14 | Model | 2014 | % | + / - | |
| 2 | 2 | 2 | 2 | 1 | León | 157,087 | 39.8% | 37% | |
| 1 | 1 | 1 | 1 | 2 | Ibiza | 153,633 | 38.9% | 6% | |
| 3 | 3 | 3 | 3 | 3 | Altea/Toledo | 35,683 | 9.0% | -17% | |
| - | 6 | 4 | 4 | 4 | Mii | 25,845 | 6.5% | 1% | |
| 5 | 5 | 5 | 5 | 5 | Alhambra | 22,612 | 5.7% | 13% | |
| 4 | 4 | 6 | 6 | - | Exeo | ||||
| Total | 394,860 | 12% |
Data source: VW Group.
Summary: It is a European make with a few South American markets added. Not many models and not many of those doing that well says it all for SEAT. There is work to be done and it is happening. It will also take time to achieve, as there are no shortcuts for sustainable growth.
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