Sweden Car Sales By Brand : 1960-64

The Ford Taunus P3 was produced between 1960 and 1964

Sales were growing strongly in the early 1960's. It was a good time to be making cars...for most anyway. Some brands were not growing very much if at all and many of them soon ceased existence. DKW, Simca and Rootes were a few that were not doing that well.

Volvo consolidated its place at the top, with the next four all doing nicely too. Vauxhall was contributing just under 10% of the total Opel Vauxhall sales. Ford Germany was now the larger supplier of vehicles, with the UK supplying about a third of the cars and the US down to a few percent only. GM US was a mixture of brands, led by Chevrolet and Leyland was almost totally Triumph. Rootes was mainly Hillman. Borgward had ended its run, although it is currently being revived I believe. There was some controversy as to why it failed but I won't go into that.

Brand	1960	1961	1962	1963	1964
Volvo	40,154	45,329	48,978	53,665	58,402
VW	30,791	34,871	37,016	42,656	45,886
Opel/Vauxhall	26,562	26,941	27,211	35,739	42,170
Ford	16,381	16,629	20,481	28,686	32,974
Saab	13,726	20,580	25,213	27,022	28,930
Mercedes	6,320	6,575	7,604	8,321	8,933
BMC	3,826	3,626	5,696	7,235	7,987
Renault	3,915	5,429	5,077	4,946	5,662
Peugeot	2,139	3,081	2,670	4,191	5,278
Fiat	2,582	2,927	3,486	3,647	3,578
DKW	4,080	5,350	3,944	3,764	3,354
Chrysler	919	1,735	1,793	2,399	3,001
Simca	2,272	1,735	1,617	1,647	2,790
BMW	578	596	686	1,308	2,060
GM US	917	1,185	1,389	1,369	1,755
Leyland	19	187	791	1,105	1,320
Citroën	764	753	508	656	646
Rootes	603	408	329	455	551
DAF	67	98	258	123	325
Skoda	153	653	661	600	298
AMC	187	184	234	295	287
Neckar					240
NSU	227	237	232	198	222
Porsche	241	183	111	154	216
Jaguar	81	153	210	207	212
Moskvitch	54	102	72	81	175
Volga	14	16	20	41	121
IFA/Wartburg	46	102	95	64	21
Borgward	1,834	1,055	72	3	1
Others	377	291	263	303	254
Total	159,829	181,011	196,717	230,880	257,649

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1965-69, 1970-74, 1975-79,
1980-84, 1985-89, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.

The BMC Mini MK I was ahead of its time