Vehicle Sales By Brand New Zealand : 2014

Somewhere in rural New Zealand....

The data here is of total vehicle sales, including all commercial vehicles. I've not done that before with NZ, but with pick-up trucks counted as LCVs, and Kiwis really taking to them, I decided it painted a better picture of the situation. For example, Ford is very strong in LCVs, but less so in cars. They are 4th for passenger sales but 2nd overall due mainly to the Ranger truck, which is a strong seller.

I decided to colour code the chart according to sales movement. Green is sales up and also market share. The purple shows sales are up but market share is down. Yellow is a sales decrease, hard to justfy in a booming market. Since the year 2010, vehicles sales have been up 15%, 5%, 19% and the last two 12%. Add large numbers of used vehicles too, and it adds up to a lot more cars on the roads.

Toyota has been on top for decades but 19.4% is the worst since 2005. The Hilux has been the top selling pick up truck for 32 years but got knocked off its perch by the Ford Ranger. That must have hurt. Holden is doing well, especially with cars. Mitsubishi priced its cars sharply and that has paid off. Honda finally positioned the new Jazz (Fit) where it ought to be cost wise and reaped the benefit of that. Fiat and Land Rover both had strong growth, as did Mclaren.

10	11	12	13	14	Make	2014	%	+/-
1	1	1	1	1	Toyota	24,711	19.4%	4%	Share up
2	2	2	2	2	Ford	14,057	11.0%	9%	34 makes
3	3	3	3	3	GM Holden	13,456	10.6%	15%
5	4	4	4	4	Hyundai	8,314	6.5%	7%	Share down
4	5	6	5	5	Mazda	8,138	6.4%	14%	12 makes
8	8	8	7	6	Mitsubishi	7,538	5.9%	25%
6	6	5	6	7	Nissan	7,172	5.6%	12%	Decrease
9	9	9	8	8	VW	5,227	4.1%	0%	14 makes
7	7	7	9	9	Suzuki	4,838	3.8%	0%
10	10	10	10	10	Honda	3,555	2.8%	14%
11	11	11	11	11	Kia	2,858	2.2%	2%
13	12	15	12	12	Mercedes	2,596	2.0%	27%
18	18	19	16	13	Isuzu	2,191	1.7%	42%
15	15	13	13	14	BMW	2,132	1.7%	12%
14	14	14	14	15	Audi	2,075	1.6%	14%
17	16	16	17	16	Chrysler	1,992	1.6%	32%
33	22	20	18	17	Ssangyong	1,882	1.5%	49%
12	13	12	15	18	Subaru	1,823	1.4%	4%
16	17	17	19	19	Peugeot	1,094	0.9%	-2%
24	26	28	27	20	Fiat	1,041	0.8%	129%
23	19	18	20	21	Great Wall	919	0.7%	-11%
21	23	24	24	22	Land Rover	885	0.7%	69%
26	20	21	21	23	Škoda	854	0.7%	24%
22	27	26	25	24	Hino	735	0.6%	47%
20	24	22	23	25	Fuso	730	0.6%	39%
25	25	25	26	26	MINI	569	0.4%	16%
19	21	23	22	27	Lexus	557	0.4%	1%
-	-	67	38	28	Foton	474	0.4%	208%
30	30	30	31	29	Volvo	421	0.3%	80%
-	-	-	50	30	LDV	391	0.3%	769%
28	29	29	29	31	Citroen	381	0.3%	26%
61	32	31	28	32	Chery	307	0.2%	-17%
31	35	34	37	33	Porsche	289	0.2%	53%
44	41	45	43	34	MAN	276	0.2%	130%
36	32	33	32	35	Volvo Truck	268	0.2%	23%
39	44	41	35	36	UD Trucks	262	0.2%	36%
53	40	40	39	37	Renault	260	0.2%	98%
32	34	32	34	38	Alfa Romeo	231	0.2%	18%
-	65	-	52	39	Mahindra	228	0.2%	500%
29	28	35	36	40	Scania	193	0.2%	2%
42	45	37	33	41	DAF	189	0.1%	-11%
40	36	43	42	42	Kenworth	177	0.1%	46%
42	37	36	45	43	Freightliner	162	0.1%	62%
37	43	44	46	44	Iveco	131	0.1%	34%
38	47	38	40	45	Jaguar	122	0.1%	-6%
52	50	49	58	46	Maserati	71	0.1%	407%
49	48	47	48	47	Mack	63		15%
-	38	39	41	48	Alexander Den	56		-55%
-	60	56	49	49	Can Am	53		2%
-	-	64	59	50	MG	49		308%
34	31	42	47	51	Factory Built	48		-33%
51	39	46	44	52	Western Str	42		-59%
61	60	59	50	53	Renault Com	38		-16%
55	52	50	57	54	Bentley	26		37%
-	-	54	54	54	Caterpillar	26		-10%
48	52	55	53	54	International	26		-19%
27	42	27	30	57	Daihatsu	23		-91%
46	49	50	55	58	Aston Martin	20		-20%
-	-	71	63	59	Mclaren	16		167%
53	51	50	56	60	Ferrari	15		-25%
					Others	75
					Total	127,348		12%

Data source: MIA.