Below is a chart of sales for 1992 and 2012 (the 2012 figures are only
nine months). Despite that, the trend is clear. There is the rank brands
have in the Greek market, brand and sales, finally market share:
1992 | 2012 | |||||||
Rk | Brand | Sales | Sh | Rk | Brand | Sales | Sh | |
1 | Nissan | 18,107 | 9.1% | 1 | Opel | 5,443 | 12.0% | |
2 | Fiat | 16,979 | 8.5% | 2 | VW | 4,468 | 9.8% | |
3 | Toyota | 15,951 | 8.0% | 3 | Toyota | 4,445 | 9.8% | |
4 | Opel | 12,308 | 6.2% | 4 | Citroen | 3,149 | 6.9% | |
5 | Citroen | 11,556 | 5.8% | 5 | Fiat | 2,602 | 5.7% | |
6 | Ford | 11,201 | 5.6% | 6 | Ford | 2,505 | 5.5% | |
7 | Peugeot | 10,808 | 5.4% | 7 | Nissan | 2,502 | 5.5% | |
8 | Renault | 10,158 | 5.1% | 8 | Skoda | 2,155 | 4.7% | |
9 | Hyundai | 9,844 | 4.9% | 9 | Hyundai | 2,144 | 4.7% | |
10 | BMW | 8,711 | 4.4% | 10 | Suzuki | 1,929 | 4.2% | |
11 | VW | 7,486 | 3.8% | 11 | Peugeot | 1,924 | 4.2% | |
12 | Mazda | 7,456 | 3.7% | 12 | Audi | 1,476 | 3.2% | |
13 | Seat | 7,295 | 3.7% | 13 | Kia | 1,241 | 2.7% | |
14 | Alfa Romeo | 6,568 | 3.3% | 14 | Seat | 1,013 | 2.2% | |
15 | Suzuki | 6,466 | 3.2% | 15 | Volvo | 988 | 2.2% | |
16 | Austin/Rover | 5,961 | 3.0% | 16 | BMW | 964 | 2.1% | |
17 | Lada | 5,871 | 3.0% | 17 | Mercedes | 874 | 1.9% | |
18 | Skoda | 5,647 | 2.8% | 18 | Renault | 809 | 1.8% | |
19 | Honda | 5,103 | 2.6% | 19 | Chevrolet | 804 | 1.8% | |
20 | Mercedes | 3,590 | 1.8% | 20 | Alfa Romeo | 683 | 1.5% | |
21 | Audi | 3,006 | 1.5% | 21 | Lancia | 647 | 1.4% | |
22 | Lancia | 2,913 | 1.5% | 22 | Honda | 531 | 1.2% | |
23 | Mitsubishi | 1,722 | 0.9% | 23 | Mitsubishi | 508 | 1.1% | |
24 | Subaru | 1,444 | 0.7% | 24 | MINI | 450 | 1.0% | |
25 | Daihatsu | 1,186 | 0.6% | 25 | smart | 386 | 0.8% | |
26 | Zastava | 1,015 | 0.5% | 26 | Dacia | 283 | 0.6% | |
27 | Volvo | 417 | 0.2% | 27 | Mazda | 219 | 0.5% | |
28 | Saab | 157 | 0.1% | 28 | Daihatsu | 149 | 0.3% | |
Others | 78 | Others | 244 | |||||
Total | 199,004 | Total | 45,535 |
Even with 2012 only being for nine months, sales have collapsed, so no
surprise there. In most markets, the biggest brands have lost share over
the years, but here the reverse has taken place. The difficult trading
conditions seem to be the reason as this has only happened over the last
three years. As far as brands go, a few have gone, others shuffled
around but overall not that much change. Except for the crash in volume
of course.
For Greek sales in 2011 please click here
Data source: SEAA
For Greek sales in 2011 please click here
Data source: SEAA
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