Japan Import Sales By Brand : 2013

Car of the year in Japan

A couple of things to note here. One is the top eight are all local brands, so not here, the numbers therefore start at nine to show their ranking in Japan. Secondly, the Lexus brand isn't an import but I slipped it in anyway.

Overall sales up 15% for imports is good, but the Japanese mindset is supporting local brands. Pale blue means increase in sales but (import) market share loss, and quite a few top selling imports fell into this category.

Land Rover was not a big seller here, until the Evoque arrived and it has really taken off. MG Rover still sells and I can only assume that the importer is patiently selling stock in a gradual manner. The Japanese do have that sort of patience.

The Japanese Car Of The Year 2013/14 went to the VW Golf, the first time in the 34 year history of the award that an imported brand won it. That may give the imported car industry a boost.

11	12	13		Sales	Share	+/-
9	9	9	VW	67,279	20.7%	20%
12	11	10	Mercedes	53,720	16.5%	28%
10	10	11	Lexus	46,772	14.4%	7%
11	12	12	BMW	46,263	14.2%	12%
13	13	13	Audi	28,676	8.8%	19%
14	14	14	MINI	16,982	5.2%	5%
15	15	15	Volvo	16,918	5.2%	22%
18	16	16	Chrysler	7,319	2.2%	10%
17	17	17	Fiat	7,007	2.2%	24%
16	18	18	Peugeot	5,970	1.8%	6%
19	19	19	Porsche	4,869	1.5%	4%
22	22	20	Ford	3,896	1.2%	10%
21	23	21	Renault	3,771	1.2%	21%
27	25	22	Land Rover	3,347	1.0%	89%
24	20	23	Alfa Romeo	3,148	1.0%	-29%
20	21	24	Citroen	2,947	0.9%	-22%
23	24	25	GM US	1,928		-6%
25	26	26	smart	1,298		-7%
26	27	27	Jaguar	992		-2%
28	28	28	Ferrari	544		5%
30	29	29	Maserati	491		58%
29	30	30	Lotus	305		16%
32	31	31	Bentley	293		36%
31	33	32	Aston Martin	209		26%
33	32	33	Lamborghini	190		7%
35	35	34	Rolls Royce	116		29%
-	38	35	Mclaren	84		100%
34	34	36	Lancia	80		-38%
36	36	37	MG Rover	65		0%
39	40	38	Morgan	33		120%
38	37	39	Hyundai	14		-68%
			Others	92
			Total	325,618		15%

Data source: Thanks to JAIA.

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