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Showing posts with label Nation - Korea. Show all posts
Showing posts with label Nation - Korea. Show all posts

The importation of cars into Korea is limited, but growing. Most of them are premium models, impervious to the duty that makes regular models too expensive against Korean brands.
1 BMW 23,300 22.2%
2 Mercedes 19,500 18.6%
3 VW 12,400 11.8%
4 Audi 10,300 9.8%
5 Toyota 5,000 4.8%
6 MINI 4,300 4.1%
7 Ford 4,200 4.0%
8 Lexus 4,100 3.9%
9 Nissan 3,800 3.6%
10 Chrysler 3,300 3.2%
11 Honda 3,150 3.0%
12 Peugeot 2,600 2.5% 13 Infiniti 2,150 2.0%
14 Volvo 1,500 1.4%
15 Land Rover 1,400 1.3%
16 Porsche 1,300 1.2%
17 Jaguar 1,000 1.0%
18 Cadillac 750 0.7%
19 Subaru 660 0.6%
20 Bentley 100 0.1%
21 Mitsubishi 34 0.0%
22 Rolls Royce 27 0.0%
23 Maybach 8 0.0%
24 Citroen 6 0.0%
Total 105,000 16% increase.
Big winners: BMW (+38.7%), MINI (+92.9%), Land Rover (+46.5%), Porsche (+84.5%) and Jaguar (+39.9%). Toe Stubbers: Toyota (-24.3%), Honda (-45.8%) and Infiniti (-31%).
Fact: A happy hunting ground for premium brands, especially Germanic ones....free with a cell phone.
Source: Kaida

Car Sales Korea Imports: 2011

When you look at the Korean market, you soon see something is amiss. When people are offered choice, unhindered by government intervention, then many brands will do well. Import duties among other things create imbalanced sales. That is what has happened in Korea. It wants to export, but not import, an attitude seen across Asia. To see what I mean, below shows passenger car sales for 2011, market share and percentage change:
1 Hyundai 499,043 39.7% +3.5%
2 Kia 436,672
33.2% +0.4%
3 GM Daewoo 127,697
9.7% +13.5%
4 Samsung 109,221
8.3% -29.9%
5 Ssangyong 38,651
2.9% +19.1%
Imports 105,037
8.0% +16.0%
Total 1,313,321
0.6% increase.
Imports are making inroads, a positive trend that looks likely to continue. Still, most imports are premium models, not everyday hacks. Therefore, it must be an incredibly boring place to buy a basic car if all you can consider is a few local models. I recently tested a Hyundai i20, and cars don't come any more ordinary than that one does. Zzzzz.
In summary: Hopefully one day more imports and better selection of fairly priced cars for Korean buyers.
Source: Kama

Car Sales Korea (Total): 2011


The car market in Korea is dominated by local brands, who are shielded by high import duties. Therefore most cars imported here are premium models. This is presumably to help the South Korean economy as it resists the threat from the north. The reality is an uneven playing field, where Korea pushes exports while domestic sales are guaranteed. Having said that, imports are on the rise, albeit still a fraction of total sales. Increase for 2012 was 24.6%.
The rankings start at #6 as all the top rankings go to local makes. Big gains for VW, Audi and Toyota while Nissan and Infiniti suffered. Citroen return after a long absence, you have to go back to the 1990s since they were last in the country.
The first three columns show 2010 to 2012 ranking, the second column in from the right is increase or decrease, and the extreme right shows market share for the major brands. The percentage share excludes Korean brands of course.
6 6 6
BMW 28,152 21% 21.5%
7 7 7
Mercedes 20,389 4% 15.6%
8 8 8
VW 18,395 48% 14.1%
9 9 9
Audi 15,126 46% 11.6%
10 10 10
Toyota 10,795 115% 8.2%
17 11 11
MINI 5,927 38% 4.5%
12 13 12
Ford 5,126 23% 3.9%
13 12 13
Lexus 4,976 21% 3.8%
16 15 14
Chrysler 4,123 24% 3.2%
11 14 15
Honda 3,944 25% 3.0%
18 16 16
Peugeot 2,407 -9% 1.8%
14 18 17
Nissan 2,398 -37% 1.8%
20 20 18
Land Rover 1,916 39% 1.5%
19 19 19
Volvo 1,768 19% 1.4%
23 21 20
Porsche 1,516 17% 1.2%
22 22 21
Jaguar 1,197 18%
15 17 22
Infiniti 1,103 -49%
25 24 23
Subaru 627 -6%
21 23 24
Cadillac 475 -37%
- 29 25
Citroen 255

26 26 26
Bentley 135 32%
24 25 27
Mitsubishi 81 138%
27 27 28
Rolls Royce 27 0%




Total 130,858



Data source: Thanks to
www.kaida.co.kr
Picture source: Thanks to
www.netcarshow.com

Car Sales Korea Imports: 2012


The Genesis model. So which one is Eve?

You may be wondering why it has taken so long to put out a blog on the 2012 local sales in Korea. Well, that is because I want passenger car sales, not vehicle sales. It takes a while to for it to be available, or me to find it at least. Most data you see around will include commercial figures.

You can see below how total passenger car sales have been flat for the last three years. Yellow is local brands and total imports are green. Hyundai has gradually increased its share (Shr), Kia has gone nowhere, Chevrolet is up, Renault owned Samsung has fallen heavily, while Ssangyong is now up to 3.7% share, up from 2.5% two years ago.


2012Shr+/-2011Shr+/-2010Shr
Hyundai505,71438.7%1%499,04337.9%3%482,26136.9%
Kia430,75733.0%-1%436,67233.2%0%434,88133.2%
Chevrolet131,79410.1%3%127,6979.7%14%112,4668.6%
Samsung59,9264.6%-45%109,2218.3%-30%155,69711.9%
Ssangyong47,7003.7%23%38,6512.9%19%32,4592.5%
Imports130,85810.0%25%105,0378.0%16%90,5626.9%
Total1,306,749

1,316,321

1,308,326

Import sales interest me.  They are hamstrung by high import duty, something that should be lowered now. Despite that sales are improving, although mainly premium marques. (For detail on that please click here.) Still, going from under 7% share to 10% in two years is a solid improvement.

Car Sales Korea Local: 2012


BMW Group CEO in Korea with a 420d

Selling imported brands in Korea is a challenge. They face sizable duties to protect the local market. However, while higher priced marques have felt it less, most brands are enjoying increasing sales. Imports now exceed 10% of total passenger car sales. A 20% increase in import sales in 2013 was good, following a pattern of improving market penetration. Still a way to go and I wonder why the import tariffs cannot be reduced. Korean cars are capable of competing on an even field. 

Some brands such as Subaru have come and gone, many stay and do quite well. Generally European and US brands fare better. Both Land Rover and Jaguar continue to grow well.

The top five brands are local, so the rankings start at #6.


111213
SalesShare+/-

666BMW33,06621.1%17%

887VW25,64916.4%39%

778Mercedes24,78015.8%22%

999Audi20,04412.8%33%

101010Toyota7,4384.8%-31%

131211Ford7,2144.6%41%

111112MINI6,3014.0%6%

121313Lexus5,4253.5%9%

141514Honda4,8563.1%23%

151415Chrysler4,1432.6%0%

201816Land Rover3,1032.0%62%

181717Nissan3,0612.0%28%

161618Peugeot2,7761.8%15%

212019Porsche2,0411.3%35%

191920Volvo1,9601.3%11%

222121Jaguar1,9011.2%59%

172222Infiniti1,1160.7%1%

--23Fiat507
new

292524Citroen476
87%

232425Cadillac300
-37%

262626Bentley164
21%

252727Mitsubishi146
80%

272828Rolls Royce30
11%

2423-Subaru-

28--Maybach-




Total156,49720%

Data source: Thanks to Kaida.

A Land Rover at a Korean Motor show

Korea Car Sales By Import Brand : 2013


The BMW 520d was top import in 2013

Imports have always had a tough time penetrating a market protected by tariffs. Luxury marques are not too badly affected, but run of the mill brands often struggle or even give up. This situation favours European makes, as they have the most premium brands.

Going back twenty years, only Europe and the USA sold cars in Korea. Up until the year 2000, Europe was asserting itself due mainly to the above mentioned reason. Then the Japanese brands started arriving in 2001. They advanced to over a third of total imports by 2008, but have recently fallen away. Only Lexus and Infiniti carry the premium flag for Japan and that doesn't do enough. Europe have so many marques in that area, they are nudging 80% of all import sales.



Europe
Japan
USA


941,96251%1,90349%

954,34363%2,57837%

966,13560%4,18040%

973,97049%4,16651%

9884841%1,22759%
991,64068%76132%

003,17672%1,23828%

015,40470%84111%1,50219%

0210,18263%2,96818%2,96918%

0312,53564%3,77420%3,17216%

0412,99956%6,83729%3,50915%

0518,01058%9,08030%3,81112%

0623,76959%12,20530%4,55611%

0729,52255%17,63333%6,23512%

0832,75653%21,91236%6,98011%

0937,82662%17,02728%6,14010%

1059,24266%23,87026%7,4508%

1177,84974%18,93618%8,2528%

1297,21074%23,92418%9,7247%

13122,79879%22,04214%11,6577%

Tot562,17667%181,04922%92,01011%

GT835,235Av41,762
Data source: Thanks to Kaida.

The VW Tiguan 2.0L TDi BlueMotion came in second

Import Car Sales In Korea: Europe vs Japan vs USA

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