Australia Vehicle Sales By Brand : 2010-14

The reputation that Toyota has in Australia

Between these dates, a few things happened or were about to happen. Toyota was still well ahead but now steadily losing share, as was GM Holden. Ford had slipped from 3rd to 5th too, dropping from 9.2% to 7.2% of market share. The pressure was coming from Mazda and Hyundai who were ready to overtake Holden. VW was working hard to get among the big boys but was finding the next step up a challenge.

One big mover was Chrysler, trebling sales and going from 16th to 10th, thanks mainly to Jeep. However, it has since been unable to retain what it won. Land Rover likewise over doubled it's volume but unlike Chrysler has kept the success going in 2015 and beyond. Renault it a surprise package, going from obscurity to respectability very quickly.

At the top there is a change occurring. Traditional major players Holden and Ford are not as popular and that will soon be exacerbated when they close their production facilities. Some Australians think that Holden sales will totally end when that happens. However, most Holden models are already imported as it happens. However, this will be an end of an era and one that saddens many Australians.

14	Make	2010	2011	2012	2013	2014
1	Toyota	214,718	181,624	218,176	214,630	203,501
2	Holden	132,923	126,095	114,665	112,059	106,092
3	Mazda	84,777	88,333	103,886	103,144	100,704
4	Hyundai	80,038	87,143	91,536	97,006	100,011
5	Ford	95,284	91,243	90,408	87,236	79,703
6	Mitsubishi	62,496	61,108	58,868	71,528	68,637
7	Nissan	62,676	67,926	79,747	76,733	66,025
8	VW	38,016	44,740	54,835	54,892	54,801
9	Subaru	40,025	34,011	40,189	40,200	40,502
10	Chrysler	9,356	11,931	21,401	26,444	33,612
11	Honda	40,375	30,107	35,812	39,258	32,998
12	Mercedes	22,329	21,180	22,397	27,547	31,895
13	Kia	23,848	25,128	30,758	29,778	28,005
14	BMW	17,993	17,508	18,413	20,522	22,722
15	Audi	12,900	14,511	14,535	16,009	19,227
16	Suzuki	24,789	23,778	24,057	22,075	17,422
17	Isuzu Ute	5,114	6,397	7,782	10,209	16,674
18	Land Rover	4,789	5,832	7,929	8,350	10,106
19	Renault	1,907	3,622	5,011	7,016	10,014
20	Isuzu	7,378	6,617	7,190	6,814	7,150
21	Lexus	6,526	6,347	6,839	6,920	7,000
22	Fiat	1,363	1,544	1,432	5,088	6,994
23	Volvo	4,945	5,272	5,375	5,174	4,693
24	Peugeot	5,649	5,220	5,071	4,413	4,394
25	Hino	4,177	3,334	4,216	4,156	4,054
26	Škoda	1,652	3,501	3,502	3,555	3,853
27	Fuso	3,700	3,749	3,499	3,735	3,557
28	Porsche	1,266	1,343	1,373	1,905	2,812
29	Great Wall	6,690	8,665	11,006	6,105	2,637
30	MINI	2,267	2,291	2,394	2,535	2,570
31	Alfa Romeo	914	1,091	906	2,373	2,498
32	Kenworth	2,077	1,766	2,360	2,392	2,186
33	Iveco	1,442	1,689	2,086	1,847	1,587
34	Volvo Com	1,009	1,215	1,351	1,443	1,454
35	Citroën	1,603	1,415	1,702	1,180	1,307
36	Ssangyong	1,119	1,606	1,590	1,507	1,280
37	Jaguar	866	693	786	1,105	1,167
38	Mack	753	825	958	890	981
39	Proton	1,898	1,542	1,005	611	814
40	Scania	371	454	584	652	778
41	Nis Diesel	756	878	734	659	777
42	Opel			541	1,610	746
43	Foton		84	111	92	711
44	Freightliner	570	722	798	877	692
45	Western Str	754	874	1,003	950	658
46	Chery		1,822	1,133	903	592
47	Infiniti			85	304	441
48	Maserati	141	140	124	134	401
49	DAF	197	168	318	378	364
50	Man	252	268	428	360	253
51	LDV					214
52	Caterpillar		156	309	115	185
53	Bentley	58	61	65	121	135
54	Ferrari	126	134	98	106	113
55	smart	287	236	142	126	108
56	Aston Martin	121	101	94	99	107
57	Dennis Eagle		40	135	122	74
58	International	98	72	18		64
59	Lotus	53	60	69	71	61
60	Rolls Royce	25	20	22	16	39
61	Lamborghini	45	32	41	47	27
62	McLaren			23	26	26
63	Morgan	4	20	16	15	16
-	Hummer	55	3
-	Saab	14	150	27
	Others	0	154	68	60	3
	Total	1,035,574	1,008,438	1,112,032	1,136,227	1,113,224

Data source: VFACTS.

The large, successful but now unprofitable GM Commodore
is coming to the end of the road