Australia Vehicle Sales By Brand : 2015

Number one yet again

Toyota became the number one brand in 2003 and has been there ever since. However, this is its lowest market share for Toyota since 1997, as sales spread across more brands. Mazda has been has slowly but surely been improving it's position and has now reached 2nd for the first time ever.

GM Holden was last 3rd in 1997 and I don't know if and when it was ever lower than that. It just managed to stave off Hyundai in 2015 but one suspects it's only a matter of time....Continuing the theme, when was Ford ever this low? Things are changing in Australia. The big cars that kept brands like Holden and Ford ahead are losing out to SUV types of vehicles.

I have coloured the chart to the nation or region the brand is associated with.

11	12	13	14	15	Brand	2015	%	+/-
1	1	1	1	1	Toyota	206,236	17.8%	1.3%
4	3	3	3	2	Mazda	114,024	9.9%	13.2%
2	2	2	2	3	Holden	102,951	8.9%	-3.0%
5	4	4	4	4	Hyundai	102,004	8.8%	2.0%
7	7	7	6	5	Mitsubishi	71,743	6.2%	4.5%
3	5	5	5	6	Ford	70,454	6.1%	-11.6%
6	6	6	7	7	Nissan	66,062	5.7%	0.1%
8	8	8	8	8	VW	60,225	5.2%	9.9%
9	9	9	9	9	Subaru	43,600	3.8%	7.6%
10	10	10	11	10	Honda	40,100	3.5%	21.5%
13	13	12	12	11	Mercedes	36,374	3.1%	14.0%
11	11	11	13	12	Kia	33,736	2.9%	20.5%
16	14	13	10	13	Chrysler	26,537	2.3%	-21.0%
14	15	15	14	14	BMW	25,022	2.2%	10.1%
15	16	16	15	15	Audi	23,088	2.0%	20.1%
19	19	17	17	16	Isuzu Ute	20,984	1.8%	25.8%
12	12	14	16	17	Suzuki	19,086	1.7%	9.6%
21	18	18	18	18	Land Rover	11,885	1.0%	17.6%
25	24	19	19	19	Renault	11,525	1.0%	15.1%
20	21	20	21	20	Lexus	8,691	0.8%	24.2%
18	20	21	20	21	Isuzu	7,442	0.6%	4.1%
33	33	24	22	22	Fiat	5,394	0.5%	-22.9%
22	22	23	23	23	Volvo	4,943	0.4%	5.3%
26	26	28	26	24	Škoda	4,750	0.4%	23.3%
27	25	26	25	25	Hino	4,443	0.4%	9.6%
36	34	32	28	26	Porsche	4,090	0.4%	45.4%
23	23	25	24	27	Peugeot	4,000	0.3%	-9.0%
24	27	27	27	28	Fuso	3,832	0.3%	7.7%
28	28	29	30	29	MINI	3,342	0.3%	30.0%
30	29	30	32	30	Kenworth	2,016	0.2%	-7.8%
31	30	33	33	31	Iveco	1,581	0.1%	-0.4%
38	40	31	31	32	Alfa Romeo	1,577	0.1%	-36.9%
37	35	36	34	33	Volvo Comm	1,476	0.1%	1.5%
43	42	38	37	34	Jaguar	1,292	0.1%	10.7%
53	50	56	43	35	Foton	1,210	0.1%	70.2%
35	31	37	35	36	Citroën	1,106	0.1%	-15.4%
32	32	35	36	37	Ssangyong	1,000	0.1%	-21.9%
41	39	41	38	38	Mack	922	0.1%	-6.0%
-	-	-	51	39	LDV	767	0.1%	258.4%
39	43	43	41	40	Nis Diesel	747	0.1%	-3.9%
44	44	44	40	41	Scania	707	0.1%	-9.1%
-	55	48	47	42	Infiniti	574		30.2%
42	41	42	44	43	Freightliner	568		-17.9%
50	52	49	48	44	Maserati	519		29.4%
40	38	39	45	45	Western Str	501		-23.9%
34	37	45	39	46	Proton	421		-48.3%
47	47	46	49	47	DAF	318		-12.6%
45	46	47	50	48	Man	266		5.1%
29	36	40	46	49	Chery	201		-66.0%
51	53	54	54	50	Ferrari	167		47.8%
55	57	52	53	51	Bentley	158		17.0%
17	17	22	29	52	Great Wall	142		-94.6%
52	54	55	56	53	Aston Martin	130		21.5%
57	51	51	57	54	Dennis Eagle	86		16.2%
58	58	58	61	55	Lamborghini	84		211.1%
					Others	309
					Total	1,155,408		3.8%

Data source: VFACTS.

An Aussie model as an ambassador for Mazda cars.
Can anyone explain why I've never been asked?