Production was up 16% in 2015, with the Macan SUV becoming the most prolific model. SUV production was up from 61.7% of the total volume to 70.7%. That's obviously the highest percentage ever. For a car marque that is thought of as a sports car maker, that is quite a shift in direction. True sports cars now represent less than a quarter of sales, another first.
Porsche make more money per car sold than any other car brand, at 15%. They are determined to hold to that percentage, even at the expense of volume, which may be happening in 2016.
| Model | 2015 | % | +/- | 2014 | % | +/- | ||
| Macan | 86,016 | 36.7% | 45% | 59,363 | 29.2% | n/a | ||
| Cayenne | 79,700 | 34.0% | 21% | 66,005 | 32.5% | -19% | ||
| 911 | 31,373 | 13.4% | -1% | 31,590 | 15.6% | 6% | ||
| Boxster/Cayman | 21,978 | 9.4% | -5% | 23,211 | 11.4% | -20% | ||
| Panamera | 15,055 | 6.4% | -33% | 22,383 | 11.0% | -10% | ||
| 918 Spyder | 375 | 0.2% | -31% | 545 | 0.3% | n/a | ||
| Total | 234,497 | 16% | 203,097 | 23% |
Data source: VW Group.
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