A third straight year of increase including 2016's +7.9% puts Sweden into record sales territory. Volvo has been number one since 1958, when it passed GM's Opel brand. However, VW has been relentlessly closing the gap, unperturbed by scandal. It will only be a matter of time before VW takes over but as to when I wouldn't speculate.
In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.
12 | 13 | 14 | 15 | 16 | Brand | 2016 | % | +/- | |
1 | 1 | 1 | 1 | 1 | Volvo | 71,238 | 19.1% | 0% | |
2 | 2 | 2 | 2 | 2 | VW | 57,823 | 15.5% | 11% | |
3 | 3 | 4 | 4 | 3 | Audi | 22,662 | 6.1% | 11% | |
4 | 4 | 3 | 3 | 4 | Toyota | 22,332 | 6.0% | 9% | |
5 | 5 | 5 | 5 | 5 | BMW | 22,146 | 5.9% | 13% | |
6 | 6 | 6 | 6 | 6 | Kia | 21,788 | 5.9% | 20% | |
10 | 11 | 8 | 8 | 7 | Mercedes | 16,983 | 4.6% | 21% | |
8 | 7 | 7 | 7 | 8 | Škoda | 16,199 | 4.4% | 7% | |
12 | 10 | 11 | 10 | 9 | Renault | 14,374 | 3.9% | 27% | |
7 | 8 | 9 | 9 | 10 | Ford | 12,628 | 3.4% | 2% | |
11 | 12 | 13 | 12 | 11 | Peugeot | 10,595 | 2.8% | 14% | |
9 | 9 | 10 | 13 | 12 | Hyundai | 9,825 | 2.6% | 8% | |
13 | 13 | 12 | 11 | 13 | Nissan | 9,821 | 2.6% | -7% | |
14 | 14 | 15 | 15 | 14 | Opel | 8,050 | 2.2% | 23% | |
16 | 15 | 14 | 14 | 15 | Fiat | 6,950 | 1.9% | 4% | |
22 | 19 | 19 | 17 | 16 | Mazda | 6,607 | 1.8% | 18% | |
23 | 20 | 22 | 21 | 17 | Seat | 5,707 | 1.5% | 34% | |
28 | 24 | 18 | 20 | 18 | Dacia | 5,135 | 1.4% | 18% | |
17 | 17 | 20 | 18 | 19 | Subaru | 5,058 | 1.4% | -7% | |
15 | 16 | 16 | 19 | 20 | Citroën | 4,827 | 1.3% | -9% | |
18 | 21 | 17 | 16 | 21 | Mitsubishi | 4,503 | 1.2% | -31% | |
19 | 18 | 21 | 22 | 22 | Honda | 3,766 | 1.0% | 5% | |
24 | 25 | 24 | 23 | 23 | MINI | 2,768 | 0.7% | -1% | |
21 | 22 | 23 | 24 | 24 | Suzuki | 2,749 | 0.7% | 12% | |
26 | 27 | 26 | 25 | 25 | Lexus | 1,644 | 0.4% | 7% | |
30 | 28 | 28 | 27 | 26 | Porsche | 1,335 | 0.4% | 10% | |
- | - | 31 | 28 | 27 | Tesla | 1,125 | 0.3% | 13% | |
29 | 29 | 29 | 26 | 28 | Chrysler | 1,042 | 0.3% | -20% | |
25 | 26 | 25 | 29 | 29 | Land Rover | 907 | 0.2% | -8% | |
33 | 32 | 33 | 33 | 30 | Jaguar | 552 | 0.1% | 136% | |
32 | 31 | 34 | 35 | 31 | Alfa Romeo | 208 | 0.1% | 66% | |
37 | 39 | 39 | 31 | 32 | GM US | 172 | -35% | ||
47 | 42 | 46 | 46 | 33 | Ssangyong | 125 | 635% | ||
- | - | 37 | 36 | 34 | DS | 112 | 20% | ||
35 | 35 | 38 | 37 | 35 | Ferrari | 64 | 2% | ||
41 | 38 | 41 | 39 | 36 | Maserati | 63 | 37% | ||
44 | 43 | 44 | 42 | 37 | Bentley | 49 | 63% | ||
34 | 33 | 36 | 38 | 38 | Amatorbygge | 48 | -6% | ||
36 | 34 | 35 | 32 | 39 | smart | 47 | -81% | ||
38 | 36 | 40 | 41 | 40 | Iveco | 39 | 18% | ||
45 | 48 | 47 | 45 | 41 | Lamborghini | 29 | 61% | ||
31 | 30 | 30 | 30 | 42 | Lancia | 26 | -92% | ||
40 | 41 | 45 | 43 | 43 | Aston Martin | 23 | -15% | ||
42 | 37 | 42 | 44 | 44 | Morgan | 18 | -10% | ||
Others | 134 | ||||||||
Total | 372,296 | 8% |
Data source: Bilsweden.
Text source: RayCee.
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