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| Probably not Iceland, but you get the idea I'm sure |
In the small island nation of Iceland, 4wd is a popular option on your vehicle, as the name of the place would suggest. Therefore it is of no surprise that Land Rover outsells BMW and Audi. Toyota has been king here for so long and extended it's lead. Total sales were up nearly 30% as well, so that meant few actually went backwards in unit deliveries. The 9,429 sales seems along way from the dire 2,211 of 2010 when Iceland's economy imploded.
The 'adj' column shows whether a make lost market share or not. So while VW has a 5% gain in sales, it really went backwards 19%. Honda , once described as 'the fear of Europe', found it's market share about halved, as it tumbled out of the top 10 for the first time since 2002.
| 10 | 11 | 12 | 13 | 14 | 2014 | % | Inc/dec | Adj | ||
| 1 | 1 | 1 | 1 | 1 | Toyota | 1,524 | 16.2% | 34% | 3% | |
| 3 | 2 | 2 | 2 | 2 | VW | 932 | 9.9% | 5% | -19% | |
| 9 | 7 | 3 | 4 | 3 | Kia | 827 | 8.8% | 34% | 4% | |
| 7 | 4 | 4 | 3 | 4 | Skoda | 790 | 8.4% | 4% | -20% | |
| 5 | 5 | 7 | 5 | 5 | Chevrolet | 674 | 7.1% | 11% | -14% | |
| 2 | 3 | 5 | 6 | 6 | Suzuki | 602 | 6.4% | 24% | -5% | |
| 4 | 6 | 9 | 7 | 7 | Hyundai | 592 | 6.3% | 69% | 30% | |
| 11 | 9 | 7 | 9 | 8 | Nissan | 494 | 5.2% | 49% | 15% | |
| 8 | 8 | 6 | 10 | 9 | Ford | 426 | 4.5% | 46% | 13% | |
| 28 | 15 | 12 | 12 | 10 | Renault | 397 | 4.2% | 102% | 55% | |
| 12 | 23 | 11 | 11 | 11 | Mazda | 343 | 3.6% | 44% | 11% | |
| 6 | 10 | 10 | 8 | 12 | Honda | 244 | 2.6% | -30% | -46% | |
| 14 | 11 | 15 | 13 | 13 | Mercedes | 240 | 2.5% | 56% | 20% | |
| 23 | 16 | 14 | 21 | 14 | Peugeot | 183 | 1.9% | 273% | 188% | |
| - | - | 24 | 15 | 15 | Dacia | 147 | 1.6% | 15% | -11% | |
| 10 | 13 | 19 | 16 | 16 | Subaru | 144 | 1.5% | 43% | 10% | |
| 13 | 14 | 16 | 17 | 17 | Volvo | 131 | 1.4% | 64% | 26% | |
| 20 | 17 | 18 | 18 | 18 | Land Rover | 126 | 1.3% | 59% | 23% | |
| 19 | 21 | 21 | 20 | 19 | BMW | 106 | 1.1% | 51% | 17% | |
| 16 | 12 | 13 | 14 | 20 | Audi | 85 | 0.9% | -36% | -50% | |
| 17 | 18 | 17 | 19 | 21 | Citroen | 82 | 0.9% | 14% | -12% | |
| 15 | 19 | 20 | 22 | 22 | Mitsubishi | 71 | 0.8% | 109% | 61% | |
| 25 | 24 | 22 | 24 | 23 | Chrysler | 70 | 0.7% | 169% | 108% | |
| 18 | - | - | - | 24 | Ssangyong | 51 | 0.5% | n/a | ||
| 22 | 20 | 24 | 27 | 25 | Porsche | 36 | 0.4% | 227% | 152% | |
| - | - | 26 | 23 | 26 | Opel | 28 | 0.3% | -3% | -26% | |
| 26 | 22 | 23 | 26 | 27 | Lexus | 26 | 0.3% | 30% | 0% | |
| - | - | - | 29 | 28 | Knaus | 14 | 0.1% | 367% | 260% | |
| 24 | 25 | 29 | 25 | 29 | Fiat | 13 | 0.1% | -38% | -52% | |
| - | - | - | 28 | 30 | Tesla | 13 | 0.1% | 63% | 25% | |
| - | 26 | - | 30 | 31 | Capron | 12 | 0.1% | 500% | 363% | |
| - | - | - | - | 32 | Lada | 4 | 0.0% | n/a | ||
| - | - | - | - | 33 | Arctic Cat | 1 | 0.0% | n/a | ||
| - | - | - | - | 33 | Jaguar | 1 | 0.0% | n/a | ||
| Total | 9,429 | 29.6% | ||||||||
Data source: Samgongustofa.
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| An ideal vehicle for Iceland, the LR Defender |
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