South is where the money is in the UK, well the South East region in particular. The SE is the strongest car buying area.
The SW was an area of solid increase for 2014, which made Vauxhall's increase look like a decrease. VW had a very good year.
| South West | |||||||||
| 10 | 11 | 12 | 13 | 14 | Make | 2014 | Share | + / - | |
| 2 | 1 | 1 | 1 | 1 | Ford | 34,270 | 13.9% | 19% | |
| 1 | 2 | 2 | 2 | 2 | Vauxhall | 24,397 | 9.9% | 6% | |
| 3 | 3 | 3 | 3 | 3 | Volkswagen | 20,401 | 8.3% | 30% | |
| 5 | 6 | 4 | 4 | 4 | BMW | 17,872 | 7.3% | 17% | |
| 4 | 5 | 6 | 6 | 5 | Audi | 15,168 | 6.2% | 21% | |
| Total | 245,936 | 17% | |||||||
The SE had nearly half a million cars purchased in the region. Ford was bumped down to third, while GM's Vauxhall had a year to smile about. No brand really dominates.
| South East | |||||||||
| 10 | 11 | 12 | 13 | 14 | Make | 2014 | Share | + / - | |
| 1 | 3 | 3 | 3 | 1 | Vauxhall | 53,248 | 10.9% | 19% | |
| 3 | 1 | 2 | 2 | 2 | Volkswagen | 51,619 | 10.6% | 13% | |
| 2 | 2 | 1 | 1 | 3 | Ford | 46,756 | 9.6% | -8% | |
| 4 | 4 | 4 | 4 | 4 | Audi | 42,591 | 8.7% | 11% | |
| 6 | 6 | 5 | 5 | 5 | Mercedes | 38,597 | 7.9% | 7% | |
| Total | 488,825 | 7% | |||||||
Car ownership in London is costly and challenging. That would explain the relatively low sales for such a large population. If I lived there it would be public transport for me and I would hire a car if I needed one. Ford opened a substantial lead while Nissan and Mercedes had robust increases.
| London | |||||||||
| 10 | 11 | 12 | 13 | 14 | Make | 2014 | Share | + / - | |
| 1 | 1 | 1 | 1 | 1 | Ford | 22,263 | 14.0% | 15% | |
| 3 | 3 | 3 | 3 | 2 | Vauxhall | 12,963 | 8.1% | -1% | |
| 2 | 2 | 2 | 2 | 3 | Volkswagen | 12,761 | 8.0% | -7% | |
| 6 | 6 | 4 | 4 | 4 | Nissan | 12,401 | 7.8% | 20% | |
| 4 | 4 | 5 | 6 | 5 | Mercedes | 11,857 | 7.4% | 31% | |
| Total | 159,271 | 12% | |||||||
Data source: DFT.
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