There is no doubt Dacia has done well under Renault. The 50,000 sales barrier was broken in 2003, to nearly half a million now. The figures below pertain to cars wearing the Dacia brand name. Many more are now sold with a Renault logo attached. The three biggest selling Dacia models all had strong increases. A 10% increase for total sales is a fine effort in a poor Euro zone.
10 | 11 | 12 | 13 | 14 | Model | 2014 | Share | + / - | |
1 | 3 | 3 | 1 | 1 | Sandero | 168,651 | 35.5% | 12% | |
3 | 1 | 1 | 2 | 2 | Duster | 157,679 | 33.2% | 37% | |
2 | 2 | 2 | 3 | 3 | Logan | 98,374 | 20.7% | 42% | |
- | - | 4 | 5 | 4 | Lodgy | 27,025 | 5.7% | -37% | |
- | - | 5 | 4 | 5 | Dokker | 22,838 | 4.8% | -55% | |
Other | 57 | ||||||||
Total | 474,624 | 10% |
Data source: Renault.
Summary: The models are booming in emerging markets, but made in overseas factories and sold as Renault cars. Seeing as the Dacia brand is for Europe, I wonder if there is much increase for the marque itself. The product has been so good for the Renault Group as a whole and that is how to view it, in broader terms.
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