Car/LCV Sales By Brand Brazil : 2014

Car sales in Brazil have been growing each year and it was hailed as a country going places economically. A small drop in 2013 has been followed by a bigger one in 2014, so things have stalled. It is still a big car market and Fiat's most successful. You basically have to be making cars in Brazil to avoid the import duties that will limit a brand's penetration. Many car plants have opened of late, creating more choice for the consumer. Top brands have felt that.

The Troller T4.

As can be seen by the colours below, Euro and US brands take the top spots, but Asian makes are playing catch up with some success. Chinese brands too have arrived, but with limited success so far. The Troller is an SUV made by a small company recently acquired by Ford. It had a good increase in 2014.

10	11	12	13	14	Make	2014	%	+/-
1	1	1	1	1	Fiat	698,179	21.0%	-8%
3	3	3	3	2	GM	578,752	17.4%	-11%
2	2	2	2	3	VW	576,596	17.3%	-14%
4	4	4	4	4	Ford	308,146	9.3%	-8%
5	5	5	5	5	Renault	237,197	7.1%	0%
7	6	8	6	6	Hyundai	237,134	7.1%	11%
8	7	7	7	7	Toyota	195,416	5.9%	11%
6	8	6	8	8	Honda	137,888	4.1%	-1%
13	12	9	9	9	Nissan	72,356	2.2%	-7%
12	13	12	11	10	Mitsubishi	59,267	1.8%	2%
10	9	10	10	11	Citroen	53,804	1.6%	-19%
9	10	11	12	12	Peugeot	40,530	1.2%	-30%
11	11	13	13	13	Kia	23,794	0.7%	-18%
14	17	16	14	14	Mercedes	15,604	0.5%	-9%
15	18	17	16	15	BMW	15,050	0.5%	8%
24	21	21	20	16	Audi	12,486	0.4%	87%
17	15	15	18	17	Chery	10,435	0.3%	29%
18	19	18	17	18	Land Rover	9,391	0.3%	-12%
-	14	14	15	19	JAC	8,417	0.3%	-47%
20	22	20	19	20	Chrysler	7,225	0.2%	4%
19	20	19	21	21	Suzuki	6,043	0.2%	-4%
31	27	30	24	22	Lifan	5,345	0.2%	136%
23	25	22	22	23	Iveco	3,867	0.1%	-4%
26	23	24	23	24	Volvo	3,126	0.1%	7%
27	26	27	26	25	MINI	2,393	0.1%	23%
21	31	31	28	26	Troller	1,483		29%
25	29	29	32	27	Subaru	1,104		50%
-	-	-	-	28	Shineray	935		n/a
22	24	26	27	29	Ssangyong	897		-30%
29	30	34	29	30	Porsche	765		-26%
32	35	35	33	31	Mahindra	583		-8%
34	33	32	31	32	Jinbei	561		-40%
16	16	23	25	33	Hafei	373		-83%
28	32	33	34	34	smart	371		-39%
35	36	36	35	35	Jaguar	349		19%
42		39	37	36	Lexus	196		46%
	34	25	36	37	EFFA	188		-26%
30	28	28	30	38	Chana	179		-82%
-	-	-	45	39	Geely	109
					Others	2,182	0.1
					Total	3,328,716		-7%

Data source: ANFAVEA, various.