Car/LCV Sales By Brand Russia : 2014

Lada had three quarters of the market just over a decade ago, but things have changed. It now has to compete with the best cars the world has to offer. Lada needed to lift its game and it is getting there. It is owned by Renault and they will want things to happen. The new CEO is determined to change the culture of the company and make it profitable. The big question is how soon can these be implemented and the market share slide be halted?

Lada trying to spice up its image

Korean brands do well as does Renault, with its Dacia models sold under the Renault logo. Nissan is powering up the chart with its new Almera model. It has also introduced the Datsun brand which has started well. Ford is having a hard time of it with sales, perhaps putting more emphasis on profit over volume. Car importers are struggling with lower sales and Russia's falling currency. Profits will be taking a hit in the short term.

10	11	12	13	14	Make	2014	%	+/-
1	1	1	1	1	Lada	387,307	15.5%	-15%
3	5	4	3	2	Kia	195,691	7.9%	-1%
4	4	3	2	3	Renault	194,531	7.8%	-7%
6	3	6	4	4	Hyundai	179,631	7.2%	-1%
7	6	7	8	5	Nissan	162,010	6.5%	11%
8	8	8	7	6	Toyota	161,954	6.5%	5%
11	7	5	6	7	VW	140,683	5.6%	-18%
2	2	2	5	8	Chevrolet	123,175	4.9%	-29%
13	13	10	10	9	Škoda	84,437	3.4%	-3%
14	12	14	13	10	Mitsubishi	80,134	3.2%	2%
9	11	11	11	11	GAZ	69,388	2.8%	-16%
5	9	9	9	12	Ford	65,966	2.6%	-38%
15	14	13	12	13	Opel	64,985	2.6%	-20%
20	19	18	16	14	Mercedes	60,185	2.4%	21%
18	17	16	17	15	Mazda	50,716	2.0%	17%
12	15	15	15	16	UAZ	49,844	2.0%	-3%
10	10	12	14	17	Daewoo	37,695	1.5%	-38%
21	21	19	18	18	BMW	35,504	1.4%	-16%
22	23	20	19	19	Audi	34,014	1.4%	-6%
26	24	23	20	20	Ssangyong	25,010	1.0%	-27%
33	28	25	24	21	Lifan	23,619	0.9%	-14%
30	30	27	27	22	Land Rover	21,148	0.8%	1%
16	16	17	21	23	Peugeot	21,102	0.8%	-38%
23	27	24	26	24	Honda	20,655	0.8%	-20%
25	22	21	22	25	Citroen	20,075	0.8%	-31%
17	18	22	23	26	Suzuki	19,931	0.8%	-28%
27	29	30	31	27	Lexus	19,149	0.8%	21%
37	37	29	25	28	Geely	18,828	0.8%	-31%
31	34	28	29	29	Chery	18,139	0.7%	-9%
32	31	32	30	30	Subaru	17,557	0.7%	4%
28	26	26	32	31	Volvo	15,421	0.6%	3%
36	36	31	28	32	Great Wall	15,005	0.6%	-25%
-	-	-	-	33	Datsun	11,414	0.5%	n/a
35	35	34	33	34	Infiniti	8,983	0.4%	4%
43	40	38	35	35	Chrysler	8,377	0.3%	50%
19	20	35	34	36	Fiat	8,102	0.3%	1%
38	42	39	37	37	Porsche	4,707	0.2%	24%
-	-	49	36	38	FAW	2,164	0.1%	-55%
41	44	41	40	39	MINI	1,750	0.1%	-38%
42	47	42	38	40	Seat	1,641	0.1%	-51%
43	46	46	42	41	Jaguar	1,628	0.1%	-5%
39	41	44	43	42	Cadillac	1,324	0.1%	-12%
-	-	-	-	43	Changan	1,144		n/a
-	-	-	-	44	Acura	1,106		n/a
-	-	45	44	45	BAW	1,082		-28%
-	39	48	47	46	Haima	1,009		152%
-	-	-	-	47	Brilliance	955		n/a
47	48	51	49	48	Isuzu	766		260%
24	25	33	39	49	ZAZ/Chance	481		-85%
-	-	-	-	50	JAC	424		n/a
-	-	56	50	51	smart	368		91%
					Others	490	0.0
					Total	2,491,404		-10%

Data source: AEB.