Nissan Europe Sales Summary : 2014

Selling well. Not so subtle personalised number plate. Show off.

Nissan achieved a record market share in Europe of 4.0% in 2014, an increase on its 2013 market share of 3.7%. This marks the fifth consecutive year of market share growth. Combined with the Datsun brand, market share is 4.1%. Nissan with Datsun recorded European best-ever sales of 724,613 vehicles in 2014, an increase of 13.2% from 2013 sales, with December sales totalling 70,316, and increase of 28.8% from the prior year.

Key points:

* Best-ever European sales & market share, a 50% increase in 5 years
* 12 new models in 12 months
* Best-ever electric vehicle sales, with 15,000 LEAFs sold in Europe; new e-NV200 sales of 2,300
* Crossover sales exceeding 410,000
* Qashqai fastest British-built vehicle to reach 2 Million units of production in history

Country	2014 Sales	2013 Sales	% Incr
Russia	173,429	146,319	18.5%
UK	149,877	127,752	17.3%
France	74,928	64,900	15.5%
Germany	65,627	55,562	18.1%
Italy	53,246	51,396	3.6%
Spain	44,006	39,086	12.6%
Europe	724,613	639,849	13.2%

Data and basic text source: Nissan Europe.

So Nissan is moving ahead in Europe. However, it will be a challenge to keep that forward movement. The product is right. Nearly all European Nissans are built in Europe, much more so than other Asian brands. Nissan has committed to Europe and the success is well deserved.

A plug for the e-NV200 van