Simca Car Production By Model : 1960-69

Things were changing at Simca at this time. In 1963 Chrysler became the major stake holder, replacing Fiat. Chrysler also acquired UK firm Rootes (Hillman) in 1967, creating Chrysler Europe. While the 60's hadn't been too bad for Simca, by the end of the decade it had fallen behind both Citroën and Peugeot in production volume.

Below are the production for each model. Then under the chart a brief résumé of each new model released in the decade.

Year	1100	1000	13/1500	Ariane	Vedette	Total
			Aronde
1960	-	-	175,384	29,185	11,514	216,083
1961	-	9,670	164,297	33,733	3,813	211,513
1962	-	154,282	87,168	14,875	-	256,325
1963	-	168,646	94,317	7,022	-	269,985
1964	-	113,818	162,760	-	-	276,578
1965	-	116,259	118,826	-	-	235,085
1966	-	133,336	153,365	-	-	286,701
1967	24,708	90,437	133,404	-	-	248,549
1968	138,240	86,936	92,064	-	-	317,240
1969	141,129	117,567	92,605	-	-	351,301

Data source: Freyssenet.com

1100: This model was a small 3/5-door hatchback, wagon and LCV. It was considered very advanced when released but had a reputation of lacking durability. It was the most successful Simca ever built.

1000: This small 4-door model was Fiat based. It was cute, fun to drive but also prone to rust.

1300/1500: Made as a large 4-door car and wagon, the numbers represent engine size. Again with Italian influence, it was known to have a good suspension and was a roomy car. It was never quite as popular as the Aronde. To me the best looking of all Simca cars.

Summary: Things went OK in this decade for Simca but Chrysler's ambitions in Europe seemed too hasty. This would ultimately impact on Simca.

For others in the series, simply click on the dates: 1947-59, 1970-79, and 1980-87.