Sweden Car Sales By Brand : 1970-74

The VW Golf arrived in 1974 and was an immediate success

The early 1970's were a time for growth in Sweden, with car sales doing well. Volvo didn't grow as fast as the market by any means but had such a lead that it kept well in front in sales. Saab was enjoying a positive spell as did VW which took third off a disappointing GM Europe. Vauxhall cars still sold here but the numbers had fallen into the hundreds by 1974. This was the last year that Ford UK provided cars in volume as the switch appears to have been made to use Germany instead from 1975.

A new feature were Japanese makes arriving and establishing themselves with success. Lada arrived as Moskvich left and Rootes made a bit of a comeback. BLMC had now absorbed just about all the UK car industry and was now struggling manage it all.

Brand	1970	1971	1972	1973	1974
Volvo	53,842	51,403	55,959	59,556	56,917
Saab	34,750	34,101	36,142	37,530	41,733
VW	20,674	23,688	24,971	22,086	30,086
Opel/Vaux	23,781	21,461	24,831	22,025	23,053
Ford	14,544	15,816	16,504	17,787	19,682
Fiat	5,505	6,634	9,101	10,819	14,592
Mercedes	8,355	8,276	8,733	8,051	10,400
Renault	11,557	8,991	9,445	8,201	9,979
Peugeot	10,165	8,619	9,929	7,803	8,116
Audi	3,356	3,759	5,494	7,384	8,020
Toyota	1,477	2,311	2,982	4,422	6,194
BMW	3,728	3,223	3,392	2,752	4,381
Citroën	914	1,391	2,841	2,779	4,207
Mazda		199	759	2,191	4,090
DAF	1,291	592	762	1,131	4,043
Datsun	3	803	2,410	3,594	3,528
BLMC	4,963	3,167	3,161	3,061	3,234
Simca	2,237	1,774	1,880	1,848	3,158
Alfa Romeo	262	272	257	663	1,311
Lada			9	263	756
Honda					598
Škoda	130	295	312	361	476
Rootes	3	1	2	322	414
Chrysler	546	245	306	517	412
GM US	560	405	404	365	365
Moskvich	259	241	116	12	2
Others	406	302	156	199	382
Total	203,308	197,969	220,858	225,722	260,129

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1965-69, 1975-79,
1980-84, 1985-89, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.