TATA Production History By Segment

The Nexon looks fun and an ideal city car

Tata started making commercial vehicles in 1954, utility vehicles in 1991 and cars in 1998. It enjoyed strong growth in a booming vehicle market as can be seem by the green in the chart below, denoting increase in production over the previous year. However, as the domestic market faltered and competition increased, production has fallen away badly.

Ideally, Jaguar Land Rover sales have been offsetting the fall. One would assume that Tata cars will get better with some input from JLR. It makes sense for Tata Motors and JLR to work together, although the products are far apart in where they sit in the market.

The new Zest/Bolt goes on sale soon, and the Nexon compact SUV (pictured above & below) is expected to be available from early 2015. If Tata can get new models to have sufficient quality, then exports to mature markets would be an option. The Nexon looks good enough to succeed.

The figures below are from April to March, so for example 01 refers to Apr-Mar 01/02.

	Car	Utility	LCV	CV	Total
01	64,726	27,488	30,924	59,463	182,601	01
02	81,821	25,493	37,672	78,473	223,459	02
03	118,217	33,348	55,927	104,054	311,546	03
04	154,226	37,501	78,214	136,761	406,702	04
05	169,689	40,378	107,380	136,111	453,558	05
06	195,782	50,074	151,499	185,091	582,446	06
07	182,212	49,715	167,988	175,383	575,298	07
08	148,103	38,530	170,105	116,120	472,858	08
09	155,161	34,112	228,294	141,352	558,919	09
10	247,672	38,203	266,089	185,591	737,555	10
11	265,525	56,187	366,688	225,878	914,278	11
12	183,200	47,858	411,639	147,137	789,834	12
13	107,865	30,614	295,057	122,535	556,071	13
Tot	2,074,199	509,501	2,367,476	1,813,949	6,765,125	Tot

Data source: Tata Motors.

Rear view of the 2015 Nexon