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Showing posts with label Brand - Toyota Prod. Show all posts
Showing posts with label Brand - Toyota Prod. Show all posts


Looking at the figures below for the Apr-Mar 2012/13 production and sales, Toyota Group has turned a corner after some negative issues of late. The sheer size of the Group is impressive, as were all the increases. 

Hino is the best performer with worldwide sales +20%, while Daihatsu the worst with +7.5%. Daihatsu has left Europe and other markets to become basically an Asian brand, which would have impacted on sales of course.

The Toyota brand produces nearly 40% of it vehicles in Japan, but sells only 18.6% of them in Japan. Hino is even more biased toward local production, while Daihatsu's ratio is even. In view of that, to be truly an international manufacturing company, Toyota Group needs to make more of its cars offshore.


ProductionJapan% +Outside% +Total% +% Jap

Toyota3,368,940+8.0%5,195,579+17.8%8,564,519+13.7%39.3%

Daihatsu757,475+9.8%224,138+10.9%981,613+10.0%77.2%

Hino150,067+14.7%22,916+49.6%172,983+18.3%86.8%

Total4,276,482+8.5%5,442,633+17.6%9,719,115+13.4%44.0%








SalesJapan% +Outside% +Total% +% Jap

Toyota1,612,097+14.1%7,074,000+17.9%8,686,000+17.2%18.6%

Daihatsu655,272+8.2%197,000+5.2%853,000+7.5%76.8%

Hino43,702+18.4%111,000+20.8%155,000+20.1%28.2%

Total2,311,071+12.4%7,382,000+17.6%9,693,000+16.3%23.8%


Data source: Toyota

Toyota Group 2012/13 Worldwide Production/Sales



1112
2011Shr2012Shr

11Japan2,663,18139.03,394,02039.3

32USA793,36311.61,201,36413.9

43Thaïland507,8227.4881,44710.2

24China801,73611.7749,2068.7

55Canada412,7766.0519,2176.0

66Indonesia305,7794.5409,5944.7

97France149,8132.2200,8062.3

108India136,5252.0192,0402.2

79Taïwan151,8982.2166,5791.9

810South Africa150,8402.2150,0151.7

1111UK128,1061.9109,4961.3

1212Australia93,6751.4101,3811.2

1513Argentina69,7391.092,5911.1

1614Brazil65,9691.082,5021.0

1315Turkey91,6641.376,9250.9

1416Czech Rep90,6871.374,1910.9

1717Malaysia59,1350.971,2500.8

1818Mexico49,5960.755,6760.6

1919Pakistan46,0990.742,6400.5

2120Philippines26,1280.430,7840.4

2021Vietnam27,2450.422,2300.3

2222Venezuela9,7780.111,9980.1

-23Egypt

1,6840.0



Total6,831,5549.18,637,63610.8



Data source: OICA

Toyota Worldwide Production By Nation : 2012

The Corolla is clearly going the right way

This data excludes Daihatsu, but otherwise all in the Toyota Group are here. If included, Daihatsu would take Toyota to the top of the pile. As it is shown here, Toyota has 10.6% of the global market.

Toyota has a policy of making at least 3 million vehicles a year in Japan and even without heavy trucks and Daihatsu, it got there easily in 2013. So many vehicles made in one country has the potential to make the company vulnerable to the Yen appreciating. Seeing as the Japanese government seems to be successful in keep the currency in an undervalued state, that is rarely a problem.

One thing that stood out to me was the lowly showing in the world's biggest market (by volume), China. There is negative sentiment in China toward Japan regarding historical issues, which would be part of the reason. Some say they got their small car strategy wrong, especially on pricing. However, that Toyota is so large without an enormous presence there shows how global the car maker is. It is fighting to gain more of a share in China.


11 12 13 Nation Prod Share

1 1 1 Japan 3,257,972 33.9

3 2 2 USA 1,288,667 13.4

2 4 3 China 858,124 8.9

4 3 4 Thailand 842,868 8.8

5 5 5 Canada 505,335 5.3

6 6 6 Indonesia 428,534 4.5

9 7 7 France 192,432 2.0

11 11 8 UK 179,343 1.9

10 8 9 India 173,769 1.8

7 9 10 Taiwan 169,338 1.8

8 10 11 South Africa 141,493 1.5

16 14 12 Brazil 139,804 1.5

12 12 13 Australia 106,278 1.1

13 15 14 Turkey 102,262 1.1

15 13 15 Argentina 94,397 1.0

14 16 16 Czech Rep 69,386 0.7

17 17 17 Malaysia 64,247 0.7

18 18 18 Mexico 63,694 0.7

19 19 19 Pakistan 38,154 0.4

21 20 20 Philippines 35,505 0.4

20 21 21 Vietnam 31,962 0.3

22 22 22 Venezuela 8,929 0.1

- 23 23 Egypt 675 0.0


Total Toyota 8,793,168 10.6

Data source: Thanks to OICA and Toyota.

Toyota Production Cars/LCVs By Nation : 2013

I wrote to Toyota Motors UK and asked if they would answer some questions. They responded by saying that the y get many such requests, and politely declined. So I will answer them myself. They build the Auris (Corolla) and Avensis models.
1) The Avensis, Auris hatch and tourer are models assembled at the UK plant. Is there anything about existing models or future ones you could share? Presumably the Avensis will be replaced by something quite different, seeing as the large car is not very popular now in Europe. A crossover perhaps? 

The new Avensis for Europe
Apparently my sensible suggestion of a crossover isn't the answer. The car in the photos is the new Avenis, it seems. I would have thought something more adventurous but I guess that is one thing Japanese car makers are not. At least it is more daring in style than what Toyota normally delivers.

2) Nearly all production is for Europe. In New Zealand we do get a few Avensis estate cars. The Auris Tourer seems a fine vehicle that is wasted just being sold in Europe. Are there plans to export it beyond Europe? 

I would say the answer is no to this one, with a few exceptions perhaps.

 3) Can you elaborate on where you export to from the UK? 

Err...no they didn't but the above answer about covers it.

4) What is Toyota's long term view of car/engine making in the UK?

I'm guessing they will continue to supply Europe with a couple of models and leave it at that. Future expansion would be in Turkey I would wager.

So there you have it. Not from the horse's mouth, but my educated guesses. They are busy at TMUK, but at least they were gracious in their response.

TMUK


Toyota has made cars in the UK (near Derby) since 1993 and engines at Deeside, Wales from late 1992. Only two models have ever been built there at any given time, with other models made elsewhere in Europe. 

It started with the Carina, a medium sized 4-door car which was moderately successful. The Carina was then replaced by the larger Avensis in 1998. I haven't got a split between models in the change over year, but I presume there was some overlap. Just over 400,000 Carina cars were made in five years.

The Avensis came as a 4-door, liftback and estate car (wagon) but the liftback is no longer in the mix. I read recently of a UK rep who drives many cars and said the current Avensis was one of his top three for covering miles effortlessly. To date over 1.8 million have been made in the UK.

Going on to the smaller model made, Corolla production commenced in 1997 and just over 700,000 were made. The Auris then replaced the Corolla hatchback in 2007 and more recently was offered as a Tourer variant as well. A hybrid option is now available, which has proved popular. To the end of 2014, 730,000 had come off the assembly line.


YearAurisAvensisCorollaCarinaTotal

1993---37,31437,314

1994---85,46785,467

1995---88,44088,440

1996---116,973116,973

1997--17,08387,532104,615

1998-157,79614,546-172,342

1999-120,71257,948-178,660

2000-114,75956,580-171,339

2001-110,59844,211-154,809

2002-72,700139,041-211,741

2003-144,63565,982-210,617

2004-177,81366,986-244,799

2005-156,090108,189-264,279

2006-147,921134,293-282,214

2007120,317145,66911,839-277,825

2008102,588110,741--213,329

200950,21277,182--127,394

201068,68768,367--137,054

201157,41170,735--128,146

201248,82060,682--109,502

2013142,57836,655--179,233

2014140,06832,147--172,215

Total730,6811,805,202716,698415,7263,668,307

Nearly 3.7 million Toyota cars have been built at the Burnaston plant since 1993 and the 4 million mark should be passed by the end of 2016. The Auris is a solid, well made car that appeals to those who want safe, reliable motoring while the Tourer version adds the versatility that a wagon brings in a stylish way. The Auris range is about to get a facelift, which should lift production numbers.

The Avensis is a fine car which deserves to do better. Sales were good initially but have fallen away of late. It has recently had a major refresh which should assist sales to rebound. If I was considering a large car in Europe, the Avensis would be the first on my list to test drive. 

Toyota has taken a measured approach to UK car production. Toyota isn't a huge selling make in Europe, and Burnaston production is almost exclusively for the European market. You would think an SUV model would be a nice addition to the production line.

Toyota UK Production By Model : 1993 - 2014