 |
| Model | 2016 | Share | 2015 | Share | +/- | |
| Disc Sport | 63,390 | 28% | 24,892 | 12% | 155% | |
| Evoque | 58,731 | 26% | 58,470 | 29% | 0% | |
| RR Sport | 44,823 | 19% | 45,699 | 23% | -2% | |
| Range Rover | 28,540 | 12% | 31,108 | 15% | -8% | |
| Discovery | 28,156 | 12% | 26,820 | 13% | 5% | |
| Defender | 6,256 | 3% | 11,511 | 6% | -46% | |
| Freelander | 9 | 0% | 3,213 | 2% | n/a | |
| Total | 229,905 | 201,713 | 14% |
The regions are very much the same as 2015, with no variance worth mentioning.
| Region | 2016 | Share | 2015 | Share | +/- | |
| Europe | 104,086 | 45% | 90,676 | 45% | 15% | |
| China | 45,445 | 20% | 41,090 | 20% | 11% | |
| Nth America | 41,389 | 18% | 35,711 | 18% | 16% | |
| Rest World | 38,985 | 17% | 34,236 | 17% | 14% | |
| Total | 229,905 | 201,713 | 14% |
Data source: Tata.
JLR Summary: Land Rover has grown with haste for some time and now is catching its breath. Of the combined sales with Jaguar in 2015 LR took 82.8% of the total. In the April to June quarter, that had dropped to 76%. Jaguar will in future take a much larger slice of the cake, as it should. The fact that Jag is moving into SUV territory will have no impact on LR as the products are positioned differently. Customers walking into a JLR dealership for a premium SUV need go nowhere else. Virtually all bases are covered.
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