Jaguar Model Sales - Jan-Jun 2016

By Daljit Kalsi Friday 21 April 2017

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Things are being done in a hurry at Jaguar. The updated XF is now accompanied by it's smaller sibling XE, and the (too) long awaited F-Pace SUV has arrived. The F-Pace was the best selling model in the April to June quarter and yet it's hardly out of the stables.

XE: It accounted for just over a third of Jaguar sales for the first six months of 2016. I'm picking it has reached its peak now so may double in sales by year's end.

XF: It had 57% of the marque's sales in 2015 but it won't be able to do that again with the new models now here. It will do well to do the same numbers in the second half of the year. It's proving an important, solid selling model for Jaguar.

F-Pace: As for sales, it is just building up steam at the moment. I am unsure of how many they can make but I sense it may not be enough. The world wants SUVs and this one is a cracker.

F-Type: It will probably end up with about 10,000 sales come the end of December. The sports car market isn't so big anymore but for those who still love them, it makes a compelling case for itself.

XJ: It keeps on selling steadily in a market turning to large SUVs. There is still a place for a large, premium saloon car.

	Model	2016	Share	2015	Share	+/-
	XE	22,041	36%	2,891	7%	662%
	XF	18,836	31%	21,275	57%	-12%
	F-Pace	9,472	15%	n/a
	F-Type	5,805	9%	6,100	16%	-5%
	XJ	5,494	9%	6,830	18%	-20%
	XK	3	0%	403	1%	-99%
	Total	61,651		37,499		64%

Regionally, Europe has moved from 43% to 53% of sales. Being so close to the production centre means they usually get the cars first, so this has pushed the region so far ahead. That should settle down as the new models reach the more far flung destinations od the global sales network. China is only up 15% and took 13% of sales, so I would expect an improvement there soon when the new cars arrive.

	Region	2,016	Share	2015	Share	+/-
	Europe	32,743	53%	16,143	43%	103%
	Nth America	12,022	20%	8,539	23%	41%
	China	8,244	13%	7,148	19%	15%
	Rest World	8,642	14%	5,669	15%	52%
	Total	61,651		37,499		64%

Data source: Tata.

Summary: A 64% increase is mightily impressive. The roll out of new cars is taking Jaguar to another level as a marque. It needed to happen and those who are running the company are to be commended for the way they are directing things.