Land Rover Sales RSA By Model: 2004-2015

By Daljit Kalsi Saturday, 22 April 2017

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Land Rovers are an integral part of the landscape of South Africa. Old movie footage of remote places in Africa invariably showed a LR traversing arid land or fording a muddy stream or river. Popular game parks always had LRs to ferry wide eyed clients from one amazing wildlife experience to another. I believe LR developed an electric LR for safari parks, this being less likely to disturb the animals.

Back in '04, the Defender was the biggest seller and still held its own to the end. The Range Rovers is a modest selling model, overshadowd by the RR Sport. Interestingly, when the RR Sport arrived, it had no effect on RR sales at all. The big seller however is the Discovery and it even held off the seductive Evoque. The new Discovery Sport is going to be a popular vehicle.

Please note that in the chart below, I don't have a separation in sales for the RR and RR Sport in 2005, so I estimated them based on an accurate total. This is an updated article.

	Yr	Disco	RR Sp	Dis Sp	Evoque	Defend	R Rov	Freel	Total
	04	890	-	-	-	970	160	810	2,830
	05	1,810	130	-	-	960	160	780	3,840
	06	2,570	710	-	-	660	180	440	4,560
	07	2,320	940	-	-	820	190	1,460	5,730
	08	1,760	830	-	-	930	140	1,080	4,740
	09	1,650	580	-	-	760	160	830	3,980
	10	2,210	700	-	-	780	220	930	4,840
	11	2,550	720	-	640	630	240	980	5,760
	12	2,740	690	-	2,100	780	170	980	7,460
	13	2,600	720	-	2,190	600	450	960	7,520
	14	2,000	1,410	-	1,590	440	300	530	6,270
	15	1,620	1,170	1,140	1,120	470	300	30	5,850
	Tot	24,720	8,600	1,140	7,640	8,800	2,670	9,810	63,380

The Defender will be missed but sales of late have been down somewhat. Overall, LR is a strong selling brand in the RSA. The last few years have not been so good, but the market as a whole is down. Over 63,000 in 12 years is quite a tally.