Switzerland Car Sales By Brand : 2015

BMW was the second best selling brand

2015 was an average sort of year for sales in total but still up 7.2%. The top 11 brands were all up, although 4 of them lost some of their market share. Three premium marques are from 2nd to 4th with Mercedes jumping Audi into 3rd. Renault is enjoying a revival with a 26% hike in sales and rewarded with two places up the ranking. Mazda did even better with +32% and five places higher.

Lower down the list, Porsche, smart, Tesla and Jaguar all made good on their sales, while many marques near the bottom had poor years as seen by the yellow and the minus signs in the right hand column.

11	12	13	14	15	Brand	2015	%	+/-
1	1	1	1	1	VW	42,212	13.0%	5.1%
5	4	3	2	2	BMW	24,103	7.4%	14.0%
9	7	5	5	3	Mercedes	22,884	7.1%	24.5%
2	2	2	3	4	Audi	22,225	6.9%	6.1%
6	3	4	4	5	Škoda	20,972	6.5%	7.5%
4	6	8	8	6	Renault	14,821	4.6%	26.2%
7	8	7	6	7	Opel	13,769	4.3%	2.9%
3	5	6	7	8	Ford	13,704	4.2%	5.8%
8	10	10	9	9	Peugeot	12,587	3.9%	10.2%
16	15	14	12	10	Seat	10,451	3.2%	11.4%
18	19	17	16	11	Mazda	9,989	3.1%	31.6%
12	12	12	11	12	Hyundai	9,937	3.1%	-9.7%
10	9	9	10	13	Toyota	9,881	3.1%	-12.4%
11	11	11	13	14	Citroën	9,803	3.0%	-13.0%
13	13	13	14	15	Fiat	9,025	2.8%	0.0%
17	18	15	15	16	Suzuki	8,351	2.6%	-1.9%
14	14	19	17	17	Nissan	7,968	2.5%	11.2%
15	17	16	18	18	Volvo	7,251	2.2%	5.6%
19	16	18	19	19	Subaru	6,011	1.9%	-4.2%
21	21	21	21	20	Dacia	5,396	1.7%	12.8%
25	22	25	20	21	Kia	5,039	1.6%	3.1%
23	24	22	23	22	MINI	4,861	1.5%	8.9%
27	29	27	27	23	Porsche	4,305	1.3%	36.0%
22	23	23	25	24	Mitsubishi	4,042	1.2%	13.4%
29	27	28	24	25	Jeep	3,933	1.2%	6.0%
30	26	26	26	26	Land Rover	3,808	1.2%	9.1%
28	30	30	31	27	smart	3,409	1.1%	102.8%
20	20	20	22	28	Honda	3,345	1.0%	-25.7%
-	-	-	30	29	DS	1,714	0.5%	-24.7%
45	49	37	37	30	Tesla	1,556	0.5%	213.7%
24	28	29	28	31	Alfa Romeo	1,249	0.4%	-40.6%
34	34	31	35	32	Jaguar	980	0.3%	57.6%
32	32	33	32	33	Lexus	943	0.3%	10.6%
35	35	34	36	34	Ssangyong	806	0.2%	41.7%
39	39	38	34	35	Maserati	705	0.2%	-3.6%
36	36	35	38	36	Ferrari	352	0.1%	-1.4%
26	25	24	29	37	Chevrolet	273	0.1%	-86.8%
40	40	41	42	38	Infiniti	227	0.1%	92.4%
42	38	39	39	39	Bentley	152		-9.5%
41	41	40	41	40	GM US	134		-13.5%
33	31	32	33	41	Lancia	127		-84.0%
38	37	36	40	42	Aston Martin	127		-18.6%
43	42	43	44	43	Lamborghini	81		9.5%
44	44	42	43	44	Lotus	76		-1.3%
52	47	45	45	46	Mclaren	32		-34.7%
55	51	48	47	45	Caterham	32		3.2%
49	50	44	45	47	Rolls Royce	31		-36.7%
47	48	46	49	48	Morgan	17		-10.5%
					Others	87
					Total	323,783		7.2%

Data source: Auto Schweiz.

The Jaguar XE enjoying an alpine road. Sales for the leaping cat were up 58%