Sweden Car Sales By Brand : 1965-69

Sales that had been booming in the early 1960's slipped back in the latter part of the decade. Volvo and Saab took their places at the top while VW got overtaken by Opel/Vauxhall, both GM brands still selling in Sweden. It wasn't such a good time for Ford nor BMC, despite Rover and Leyland (Triumph) joining it. Chrysler and GM US both fell away in sales indicating the shift away from US models, which had been popular after the war.

The Saab 99 came out in 1968 and no doubt helped the brand greatly

Further down, NSU was absorbed into Audi, while Neckar, DKW and Glas all ended their sales in the nation. Likewise Rootes (Hillman) was just about finished. Things were changing and brands that were no longer so competitive were falling by the wayside. The first of the Japanese brands arrived.

Brand	1965	1966	1967	1968	1969
Volvo	59,204	51,155	45,348	55,371	59,088
Saab	26,075	18,999	24,303	30,687	35,015
Opel/Vauxhall	47,201	31,668	24,461	30,063	29,238
VW	47,310	36,315	22,837	24,632	25,347
Ford	40,037	23,496	15,586	18,014	18,070
Renault	6,723	7,754	8,416	10,159	11,235
Peugeot	7,394	7,236	7,900	8,221	10,416
Mercedes	9,969	8,009	7,374	9,147	8,471
Fiat	3,743	2,462	3,480	5,309	5,821
BMC	8,427	6,105	4,148	6,161	4,638
BMW	2,666	2,681	2,970	4,278	4,614
Audi	248	1,648	1,702	2,404	4,344
Simca	2,386	1,648	1,614	2,164	2,851
DAF	346	203	250	1,024	1,360
Citroën	821	801	712	930	1,245
Chrysler	3,157	2,472	1,634	1,070	855
Toyota	336	245	197	331	735
GM US	1,813	1,441	991	713	704
Moskvitch	172	230	437	778	363
Jaguar	237	161	147	186	270
Alfa Romeo	83	67	53	85	225
Skoda	806	357	179	262	174
AMC	258	236	154	123	91
Porsche	242	132	85	51	89
Rootes	160	209	329	265	47
Neckar	212	34	23		1
NSU	139	269	296	321	Audi
Isuzu	183	238	32	5
Glas	76	125	45	2
DKW	2,949	441	10	1
Leyland	1,132	593	532	BMC
Rover	235	334	BMC
Others	254	213	244	346	214
Total	274,994	207,977	176,489	213,103	225,521

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1970-74, 1975-79,
1980-84, 1985-89, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.