 |
| Suzuki are particularly strong in Asia |
Coming 8th on my list is the Suzuki brand. It is a very popular brand in Asia, where most of its cars are made (94.2% to be precise). Because of that, it is surprising it does as well as it does around the world. It stopped selling cars in North America during 2013 and it's worldwide market share slipped in that year. That would have been part of the reason I guess.
Making money selling small vehicles is a challenge, and yet somehow they pull it off. It is the dominant make in both India and Pakistan. It sells well in places like New Zealand, where it offers reasonable value as it's pitch. Making so many cars in low wage India must be a major factor in how it can make money.
In January 2010, VW bought 19.9% of Suzuki. The deal soon went sour and Suzuki wanted to buy VW out, but they refused. It is now before arbitration to try sort the issue out.
| 11 | 12 | 13 | Nation | Prod | Share | |
| 1 | 1 | 1 | India | 1,171,914 | 41.2% | |
| 2 | 2 | 2 | Japan | 975,320 | 34.3% | |
| 3 | 3 | 3 | China | 225,421 | 7.9% | |
| 4 | 4 | 4 | Hungary | 161,106 | 5.7% | |
| 5 | 5 | 5 | Indonesia | 181,244 | 6.4% | |
| 6 | 6 | 6 | Pakistan | 71,654 | 2.5% | |
| - | 7 | 7 | Thailand | 53,421 | 1.9% | |
| - | 8 | 8 | Brazil | 2,011 | 0.1% | |
| 7 | 9 | 9 | Vietnam | 42 | 0.0% | |
| Total | 2,842,133 |
Data source: OICA and Suzuki.
No comments