Subaru Global Sales By Model & Nation : 2015

By Daljit Kalsi Tuesday, 25 April 2017

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Subaru passed the 900,000 mark for the first time ever (well since 1991 where my records go back to) and I am confident it is a record. It's based around three models, each of which increased in sales. A 10.4% increase was a good result.

Models: First up the compact crossover Forester, which jumped to the best selling model in the range for the first time since 2009. Then comes the Legacy/Levorg model mid-sized car and wagon and selling in the same numbers as the Forster. The third is the compact Impreza which includes the WRX variant.

Then making up the numbers starts with what Subaru calls "Mini', or I assume Kei car(s). The BRZ sports car, Exiga mid-sized crossover and similar Tribeca model. OEM stands for car(s) made for Subaru I believe.

	11	12	13	14	15	Model	2015	%	+/-
	2	2	3	2	1	Forester	290,752	31.9%	8.6%
	1	1	2	3	2	Legacy/Lev	290,195	31.9%	43.9%
	3	3	1	1	3	Impreza	281,361	30.9%	3.5%
	4	4	4	4	4	Mini	34,876	3.8%	-37.1%
	-	7	5	5	5	BRZ	9,804	1.1%	-48.9%
	5	5	6	6	6	Exiga	1,937	0.2%	-49.7%
	6	6	7	7	7	Tribeca	64	0.0%	-97.5%
						OEM	1,262	0.1%	-40.3%
						Others	444		-25.8%
						Total	910,695		10.4%

Regions: North America accounts for over 60% of all sales, a record percentage and sales volume. This is a brand they 'get'. The home nation only sells just over 1 in 6 Subaru cars and it's 2nd lowest volume in a long time. Certainly its lowest ever percentage. China had its 2nd best sales ever, while Europeans clearly don't 'get' the brand, having one of its poorest results in a long time. Australia and the Rest had average returns.  

	11	12	13	14	15	Nation	2015	%	+/-
	1	1	1	1	1	Nth America	570,069	62.6%	19.3%
	2	2	2	2	2	Japan	162,752	17.9%	-10.4%
	3	4	4	4	3	China	53,821	5.9%	20.1%
	4	3	3	3	4	Europe	47,289	5.2%	0.5%
	5	5	5	5	5	Australia	38,889	4.3%	-1.6%
	6	6	6	6	6	Rest	37,875	4.2%	10.4%
						Total	910,695		10.4%

Summary: One would have to say a good year all round for the brand. If there is one concern for me it would be the increasing reliance on North America. It has the potential of being too many eggs in one basket. It was only back in 2009 that NA overtook Japan in sales and the gap has since grown quickly. As long as NA keeps buying, then all is well. A high level of factory use is helpful as well, not to mention Toyota as an investor.