Land Rover has done well of late and 2012 will be a record year with the new Evoque in full swing. The figures below show the move away from traditional markets. Russia is part of the others total in 2011, but was probably included in Europe for the 2003 figure:
Land Rover sales 2003:
| Total | 165163 | ||
| Europe | 99000 | 59.9 | % |
| Nth Am | 41000 | 24.8 | % |
| Others | 12000 | 7.3 | % |
| Asia/Pac | 13000 | 7.9 | % |
Compared to 2011:
| Total | 223602 | ||
| Europe | 93109 | 41.6 | % |
| Nth Am | 41327 | 18.5 | % |
| Others | 44956 | 20.1 | % |
| Asia/Pac | 44210 | 19.8 | % |
It is good to see a broader range of sales for Land Rover around the world. The first six months of 2012 show a swing away from North America where the 'small' isn't as popular so the new Evoque will not have the same impact as other markets. Asia is the biggest growth region for 2012 so far.
No comments