DS (Posh Citroën) Car Production By Model : 2015

The DS5 model

PSA have a desire to tap into the more lucrative premium segment with the DS range, which is for now at least a posh range of Citroën models. Initial reaction is muted, as can be expected in what is a conservative area of car buying. Brand cachet is everything and it will take years for DS to reach bona fide premium status.

DS commenced in 2010 and became a stand alone brand in 2014. Production peaked in 2012 with 129,000 units made but for 2015 just 103,000, that despite the range going from three to four models*. PSA will have to be patient as they strive to build the brand perception to the level of genuine premium vehicles.

*The fourth model - the DS6 SUV - is a China only model.

14	15	Model	2015	%	+/-
1	1	DS3	48,392	46.8%	-13%
2	2	DS5	20,299	19.6%	-43%
3	3	DS4	19,387	18.8%	-5%
4	4	DS6	15,264	14.8%	239%
		Total	103,342		-11%

Picture source: Netcarshow.
Data source: CCFA.