The big growth for Jaguar was in Asia/Pacific and 'Other' markets. Traditionally dominant Europe and North America still command 68% of sales, but this is lessening and so it should. Too many eggs in the mature markets basket can leave one exposed if they contract.
| Europe | 24,050 | +3% | 45% |
| Nth America | 12,650 | -3% | 23% |
| Asia/Pacific | 11,150 | +21% | 21% |
| Others | 6,000 | +21% | 11% |
The XF with its improvements had a good increase in sales (+13%), but the other two models slipped. The XJ (-1%) was about the same in sales and the XK (-15%) is ageing. The newly released XF sportsbrake has been a long time coming and should add to Jaguar sales for 2013. The new F-Type is needed asap and should be a winner when it arrives during the year also. As it stands now, Jaguar is too reliant on the XF, with 64% of Jaguar sales.
| XF | 34,700 | +13% | 64% |
| XJ | 15,000 | -1% | 28% |
| XK | 4,150 | -15% | 8% |
| Total | 53,850 | +6% |
Data source: Thanks to Tata.
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