VW Brand Regional Sales : 2013-15

Data provided by VW Group has just a rounded total and percentages for each region. I have then used that to obtain a sales figure. Below are charts for VW car and LCV divisions.

VW Car
Region	2015	Shr	+/-	2014	Shr	+/-	2013	Shr
Asia / Pacific	2,836,000	48.7%	-5%	2,974,000	49.4%	9%	2,728,720	46.0%
Europe/Other	1,933,000	33.2%	2%	1,897,000	31.5%	2%	1,868,580	31.5%
North Amer	594,000	10.2%	1%	587,000	9.7%	-5%	616,928	10.4%
South Amer	386,000	7.9%	-32%	565,000	9.4%	-21%	717,772	12.1%
Total	5,748,000		-5%	6,023,000		2%	5,932,000

VW is most popular in the Asia region, notably China. Nearly half of all sales are found in the Asia / Pacific region. As expected Europe is a major contributor to sales with about a third of the total. North America - which seems to include Mexico - about 10%. The problem area of late is South America, with double digit decreases in numbers and as a consequence, a diminishing share of the total.

Summary: Sales were down for 2015 after years of increase, mainly due to South America but also Asia. 2016 promises no real growth but perhaps consolidation.

VW LCV
Region	2015	Shr	+/-	2014	Shr	+/-	2013	Shr
Europe/Other	365,488	72.2%	-3%	377,268	69.5%	5%	361,008	65.4%
South Amer	112,463	22.2%	-18%	137,544	25.3%	-14%	160,632	29.1%
Asia / Pacific	21,550	4.3%	-5%	22,797	4.2%	12%	20,424	3.7%
North Amer	6,896	1.4%	19%	5,811	1.1%	-42%	9,936	1.8%
Total	506,000		-7%	543,000		-2%	552,000

With light commercial vehicles, another year of reduced sales. South America is 4th for cars but 2nd in LCVs and this has been a major factor in the downturn.

Summary: This is an area that isn't that critical for the company but those losses in South America must be a source of disappointment. Europe accounts for 7 out of 10 sales.